{"id":9805,"date":"2012-08-06T15:07:32","date_gmt":"2012-08-06T07:07:32","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=9805"},"modified":"2013-10-03T10:42:41","modified_gmt":"2013-10-03T02:42:41","slug":"%e8%a1%8c%e9%8a%b73-0%ef%bc%9a%e8%ad%89%e6%98%8e%e5%8f%af%e4%bb%a5%e8%ae%93%e4%b8%96%e7%95%8c%e8%ae%8a%e5%be%97%e6%9b%b4%e5%a5%bd","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=9805","title":{"rendered":"\u884c\u92b73.0\uff1a\u8b49\u660e\u53ef\u4ee5\u8b93\u4e16\u754c\u8b8a\u5f97\u66f4\u597d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong>\u3010\u884c\u92b73.0<\/strong><strong>\u7684\u9a45\u52d5\u529b\u8207\u7b56\u7565\u3011<\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\"><strong>\u5c07\u884c\u92b7\u5c64\u6b21\u63d0\u9ad8\u81f3\u7b56\u7565\u9762\uff0c\u8b49\u660e\u53ef\u4ee5\u8b93\u4e16\u754c\u8b8a\u5f97\u66f4\u597d\uff0c<\/strong><\/span><strong style=\"font-size: 14px; \">\u8d0f\u5f97\u9867\u5ba2\u4fe1\u4efb\u8207\u7372\u5229<\/strong><\/p>\n<p><span style=\"font-size:14px;\">\u884c\u92b73.0\u662f\u5c07\u884c\u92b7\u5c64\u6b21\u63d0\u5347\u5230\u4f01\u696d\u7b56\u7565\u9762\u7684\u9ad8\u5ea6\u4e0a\uff0c\u4ee5\u9858\u666f\u3001\u4f7f\u547d\u8207\u50f9\u503c\u51fa\u767c\uff0c\u900f\u904e\u8a00\u884c\u5408\u4e00\u7684\u884c\u52d5\uff0c\u8d0f\u5f97\u6d88\u8cbb\u8005\u4fe1\u4efb\u611f\u8207\u54c1\u724c\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong>\u884c\u92b7\u8207\u50f9\u503c\u7d50\u5408\uff0c\u5275\u9020\u5dee\u7570\u5316<\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u884c\u92b7\u5927\u5e2b\u83f2\u5229\u6d66\u2027\u79d1\u7279\u52d2\uff08Phillip Kolter\uff09\u5f37\u8abf\uff0c\u300c\u4efb\u4f55\u5c07\u884c\u92b7\u8207\u50f9\u503c\u5207\u5272\u958b\u4f86\u7684\u505a\u6cd5\uff0c\u90fd\u4e0d\u61c9\u8a72\u63a1\u7d0d\u300d\uff0c\u56e0\u70ba\u9019\u6a23\u7684\u884c\u92b7\u5c07\u55aa\u5931\u57fa\u790e\uff0c\u6dea\u70ba\u865b\u6709\u5176\u8868\u7684\u92b7\u552e\u624b\u6bb5\u6216\u5e4c\u5b50\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u79d1\u7279\u52d2\u9032\u4e00\u6b65\u89e3\u91cb\uff0c\u884c\u92b7\u8207\u50f9\u503c\u9593\u7684\u95dc\u4fc2\u6f14\u8b8a\u53ef\u5206\u6210\u4e09\u500b\u968e\u6bb5\uff1a<\/span><\/p>\n<p><span style=\"font-size:14px;\"><strong>\u884c\u92b71.0<\/strong><strong>\uff1a<\/strong>\u884c\u92b7\u8207\u50f9\u503c\u5404\u5c45\u4e00\u7aef\u3001\u6beb\u7121\u95dc\u9023\uff0c\u4f01\u696d\u8a8d\u70ba\uff0c\u884c\u92b7\u4e0d\u9700\u8981\u64c1\u6709\u9ad8\u5c1a\u7684\u50f9\u503c\u89c0\uff0c\u56e0\u70ba\u843d\u5be6\u9019\u4e9b\u50f9\u503c\u89c0\uff0c\u53ea\u6703\u589e\u52a0\u984d\u5916\u7684\u6210\u672c\u8207\u9650\u5236\uff1b<\/span><\/p>\n<p><span style=\"font-size:14px;\"><strong>\u884c\u92b72.0<\/strong><strong>\uff1a<\/strong>\u4f01\u696d\u958b\u59cb\u6ce8\u91cd\u6d88\u8cbb\u8005\u611f\u53d7\uff0c\u5c07\u90e8\u5206\u5229\u6f64\u6350\u7d66\u793e\u6703\u516c\u76ca\u5718\u9ad4\uff0c\u79d1\u7279\u52d2\u7a31\u4e4b\u70ba\u300c\u5e73\u8861\u968e\u6bb5\u300d\uff1b<\/span><\/p>\n<p><span style=\"font-size:14px;\"><strong>\u884c\u92b73.0<\/strong><strong>\uff1a<\/strong>\u4f01\u696d\u900f\u904e\u5be6\u73fe\u4e00\u5957\u50f9\u503c\uff0c\u8ce6\u4e88\u4f01\u696d\u6027\u683c\u7279\u8cea\u8207\u5b58\u5728\u76ee\u7684\uff0c\u85c9\u6b64\u5efa\u7acb\u8d77\u8207\u5176\u4ed6\u7af6\u722d\u8005\u9593\u7684\u5dee\u7570\u5316\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#008080;\"><span style=\"font-size: 14px; \"><strong>\u4f9d\u5faa\u5341\u5927\u4fe1\u689d\uff0c\u54c1\u724c\u8207\u7372\u5229\u96d9\u8d0f<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u4f01\u696d\u60f3\u8981\u5c07\u884c\u92b7\u8207\u50f9\u503c\u6574\u5408\u5728\u4e00\u8d77\uff0c\u79d1\u7279\u52d2\u5728\u300a\u884c\u92b73.0\u300b\u4e2d\u63d0\u51fa\u5341\u5927\u4fe1\u689d\uff0c\u8b93\u4f01\u696d\u4e0d\u50c5\u80fd\u5920\u8b49\u660e\u81ea\u5df1\u53ef\u4ee5\u8b93\u4e16\u754c\u8b8a\u5f97\u66f4\u597d\u3001\u8d0f\u5f97\u6d88\u8cbb\u8005\u4fe1\u4efb\uff0c\u4e5f\u53ef\u4ee5\u7372\u53d6\u8ca1\u52d9\u8207\u975e\u8ca1\u52d9\u9762\u7684\u5831\u916c\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">1. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u71b1\u611b\u4f60\u7684\u5ba2\u6236\uff0c\u5c0a\u91cd\u4f60\u7684\u7af6\u722d\u5c0d\u624b<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u63d0\u4f9b\u5ba2\u6236\u6700\u5927\u7684\u50f9\u503c\uff0c\u89f8\u52d5\u5ba2\u6236\u7684\u60c5\u611f\u8207\u7cbe\u795e\uff0c\u8d0f\u5f97\u4ed6\u5011\u7684\u5fe0\u8aa0\u5ea6\u3002\u4f8b\u5982\uff0c\u5eb7\u5bf6\u6fc3\u6e6f\uff08Campbell Soup\uff09\u6709\u9451\u65bc\u6d88\u8cbb\u8005\u5927\u591a\u70ba\u5973\u6027\uff0c\u800c\u4e73\u764c\u8b70\u984c\u53c8\u662f\u8a31\u591a\u5973\u6027\u5728\u60c5\u611f\u4e0a\uff0c\u6bd4\u8f03\u6703\u652f\u6301\u7684\u516c\u773e\u8b70\u984c\uff0c\u56e0\u6b64\u4fbf\u5728\u300c\u4e73\u764c\u9632\u6cbb\u610f\u8b58\u6708\u300d\uff08\u6bcf\u5e7410\u6708\uff09\u6642\uff0c\u66f4\u6539\u7522\u54c1\u5305\u88dd\u8207\u984f\u8272\uff0c\u5927\u5e45\u63d0\u5347\u9700\u6c42\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\">\u81f3\u65bc\u5c0a\u91cd\u7af6\u722d\u5c0d\u624b\u65b9\u9762\uff0c\u56e0\u70ba\u6709\u7af6\u722d\u5c0d\u624b\u5b58\u5728\uff0c\u624d\u80fd\u505a\u5927\u5e02\u5834\u7684\u9905\u3002\u4f8b\u5982\uff0c\u806f\u5408\u5229\u83ef\uff08Unilever\uff09\u5728\u8d8a\u5357\u63d0\u4f9b\u7576\u5730\u4f9b\u61c9\u5546\u8a13\u7df4\u8ab2\u7a0b\uff0c\u751a\u81f3\u662f\u8ca1\u52d9\u652f\u63f4\uff0c\u5373\u4f7f\u9019\u4e9b\u4f9b\u61c9\u5546\u4e5f\u4f9b\u8ca8\u7d66\u7af6\u722d\u5c0d\u624b\u3002\u96a8\u8457\u4f9b\u61c9\u5546\u80fd\u529b\u63d0\u5347\uff0c\u4e5f\u540c\u6642\u505a\u5927\u4e86\u6574\u500b\u5e02\u5834\uff0c\u5e36\u4f86\u826f\u6027\u767c\u5c55\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px; \"><strong><span style=\"background-color:#afeeee;\">2. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u5c0d\u8b8a\u9769\u8981\u654f\u92b3\uff0c\u505a\u597d\u8f49\u578b\u6e96\u5099<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u4f01\u696d\u5fc5\u9808\u5c0d\u74b0\u5883\u8b8a\u9769\u4fdd\u6301\u654f\u92b3\uff0c\u624d\u80fd\u5728\u6fc0\u70c8\u7684\u7af6\u722d\u4e2d\u505a\u597d\u8f49\u578b\uff0c\u9054\u5230\u6c38\u7e8c\u3002\u4f8b\u5982\uff0c\u74b0\u4fdd\u8da8\u52e2\u8208\u8d77\uff0c\u8c50\u7530\u6c7d\u8eca\uff08Toyota\uff09\u5c0d\u5167\u6253\u7834\u4e86\u8a31\u591a\u65e5\u5f0f\u7ba1\u7406\u7684\u898f\u7bc4\uff0c\u5feb\u901f\u63a8\u51fa\u4e86\u6cb9\u96fb\u6df7\u5408\u8ecaPrius\uff0c\u4ee5\u7a81\u7834\u6027\u5275\u65b0\u6539\u8b8a\u5e02\u5834\u898f\u5247\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">3. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u634d\u885b\u540d\u8072\uff0c\u6e05\u695a\u4e86\u89e3\u81ea\u5df1<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5728\u884c\u92b7\u4e0a\uff0c\u54c1\u724c\u8072\u8b7d\u5c31\u662f\u4e00\u5207\uff0c\u7576\u6d88\u8cbb\u8005\u9762\u5c0d\u54c1\u8cea\u76f8\u8fd1\u7684\u5169\u6a23\u7522\u54c1\u6642\uff0c\u5f80\u5f80\u6703\u50be\u5411\u8cfc\u8cb7\u54c1\u724c\u8072\u8b7d\u8f03\u4f73\u7684\u4e00\u65b9\uff0c\u56e0\u6b64\u4f01\u696d\u5fc5\u9808\u8b93\u6d88\u8cbb\u8005\u4e86\u89e3\u4f60\u7684\u54c1\u724c\u5b9a\u4f4d\u8207\u5dee\u7570\u9ede\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\">\u4f8b\u5982\uff0c\u7f8e\u9ad4\u5c0f\u8216\uff08The Body Shop\uff09\u63a1\u884c\u793e\u5340\u8cbf\u6613\u884c\u52d5\uff0c\u5f9e\u4e16\u754c\u5404\u5730\u8ca7\u7aae\u5730\u5340\u63a1\u8cfc\u5929\u7136\u539f\u6599\uff0c\u4e26\u627f\u8afe\u53cd\u5c0d\u52d5\u7269\u6e2c\u9a57\u3002\u9019\u4e9b\u505a\u6cd5\u96d6\u7136\u65e2\u7121\u52a9\u6548\u7387\u53c8\u4e0d\u5177\u5546\u696d\u610f\u7fa9\uff0c\u537b\u8b93\u7f8e\u9ad4\u5c0f\u8216\u958b\u5275\u51fa\u4e00\u500b\u5229\u7528\u81ea\u7136\u6750\u6599\u505a\u7522\u54c1\u7684\u5229\u57fa\u5e02\u5834\uff0c\u6210\u70ba\u82f1\u570b\u6700\u6210\u529f\u7684\u96f6\u552e\u5546\u4e4b\u4e00\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px; \"><strong><span style=\"background-color:#afeeee;\">4. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u5148\u670d\u52d9\u80fd\u5f9e\u4f60\u8eab\u4e0a\u7372\u76ca\u6700\u591a\u7684\u5ba2\u6236<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5f9e\u5e02\u5834\u5340\u9694\u539f\u5247\u4f86\u770b\uff0c\u4f01\u696d\u4e26\u4e0d\u9700\u8981\u670d\u52d9\u6bcf\u500b\u4eba\uff0c\u4f46\u662f\u8981\u78ba\u5b9a\u670d\u52d9\u7684\u5c0d\u8c61\u662f\u6700\u6709\u610f\u9858\u8cfc\u8cb7\u7522\u54c1\u7684\u5ba2\u6236\uff0c\u8b93\u4ed6\u5011\u80fd\u5f9e\u63a1\u8cfc\u5546\u54c1\u8207\u5efa\u7acb\u95dc\u4fc2\u4e2d\u7372\u76ca\u826f\u591a\u3002<\/span><\/p>\n<p><span style=\"font-size: 14px; \">\u5728\u773e\u591a\u6d88\u8cbb\u5ba2\u7fa4\u4e2d\uff0c\u4ee5<\/span><strong style=\"font-size: 14px; \">\u91d1\u5b57\u5854\u5e95\u5c64\u7684\u6d88\u8cbb\u65cf\u7fa4\u6700\u9069\u5408\u63a8\u52d5\u884c\u92b73.0<\/strong><span style=\"font-size: 14px; \">\u3002\u4f8b\u5982\uff0c\u745e\u58eb\u6c34\u6ce5\u5de8\u982d\u8c6a\u897f\u76df\uff08Holcim\uff09\u5728\u65af\u91cc\u862d\u5361\u8207\u7576\u5730\u5fae\u578b\u8cb8\u6b3e\u516c\u53f8\u5408\u4f5c\uff0c\u5171\u540c\u5efa\u8a2d\u80fd\u5920\u5c08\u71df\u5c0f\u672c\u751f\u610f\u7684\u4fbf\u5b9c\u623f\u5b50\uff0c\u4e00\u9762\u5354\u52a9\u81ea\u5df1\u6253\u5165\u672a\u4f86\u5e02\u5834\uff0c\u4e00\u9762\u4e5f\u6539\u5584\u7576\u5730\u7aae\u4eba\u7684\u5c45\u4f4f\u554f\u984c\uff0c\u4e26\u8b93\u4ed6\u5011\u6709\u8cfa\u53d6\u6536\u5165\u7684\u7ba1\u9053\uff0c\u9032\u800c\u6539\u9020\u4e86\u793e\u5340\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">5. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u6c38\u9060\u7528\u597d\u50f9\u683c\uff0c\u63d0\u4f9b\u597d\u7522\u54c1<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u4efb\u4f55\u4f01\u696d\u90fd\u4e0d\u8a72\u7528\u9ad8\u50f9\u8ca9\u552e\u54c1\u8cea\u4e0d\u826f\u7684\u7522\u54c1\uff0c\u56e0\u70ba\u771f\u6b63\u7684\u884c\u92b7\u662f\u516c\u5e73\u7684\u884c\u92b7\uff0c\u50f9\u683c\u8207\u7522\u54c1\u5fc5\u9808\u4e92\u76f8\u5339\u914d\uff0c\u4e00\u65e6\u610f\u5716\u6b3a\u9a19\uff0c\u9867\u5ba2\u5fc5\u5b9a\u6703\u6452\u68c4\u8a72\u4f01\u696d\u3002\u4f8b\u5982\uff0c\u806f\u5408\u5229\u83ef\u5728\u975e\u6d32\u7528\u5c0f\u5305\u88dd\u8ca9\u552e\u7898\u9e7d\uff0c\u4e0d\u50c5\u6709\u6548\u964d\u4f4e\u7d93\u92b7\u6210\u672c\uff0c\u4e5f\u6539\u5584\u4e86\u7576\u5730\u5c45\u6c11\u7684\u5065\u5eb7\uff0c\u5275\u9020\u96d9\u8d0f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px; \"><strong><span style=\"background-color:#afeeee;\">6. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u96a8\u6642\u5f85\u547d\uff0c\u50b3\u64ad\u597d\u6d88\u606f<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5728\u8cc7\u8a0a\u5316\u6642\u4ee3\uff0c\u4f9d\u7136\u6709\u8a31\u591a\u5730\u5340\u5b58\u5728\u8457\u6578\u4f4d\u9d3b\u6e9d\uff08\u504f\u9060\u5730\u5340\u7684\u4eba\u6c11\u7f3a\u4e4f\u6578\u4f4d\u79d1\u6280\u8207\u7db2\u8def\uff09\uff0c\u4f01\u696d\u53ea\u8981\u80fd\u5920\u8de8\u8d8a\u9019\u9053\u9d3b\u6e9d\uff0c\u5c07\u53ef\u64f4\u5927\u5ba2\u6236\u57fa\u790e\u3002\u4f8b\u5982\uff0c\u60e0\u666e\uff08HP\uff09\u5f9e2005\u5e74\u958b\u59cb\u81f4\u529b\u65bc\u5c07\u8cc7\u8a0a\u79d1\u6280\u5f15\u9032\u767c\u5c55\u4e2d\u570b\u5bb6\uff0c\u63d0\u4f9b\u7aae\u4eba\u7372\u5f97\u79d1\u6280\u7684\u7ba1\u9053\u3002\u79d1\u7279\u52d2\u8868\u793a\uff0c\u5354\u52a9\u672a\u4f86\u7684\u5ba2\u6236\u627e\u5230\u81ea\u5df1\uff0c\u53ef\u8b93\u8ffd\u6c42\u6210\u9577\u7684\u4f01\u696d\u7372\u76ca\u826f\u591a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">7. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u627e\u5230\u3001\u7559\u4f4f\u5ba2\u6236\uff0c\u4e26\u64f4\u5927\u5ba2\u6236\u57fa\u790e<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff0cCustomer Relationship Management\uff09\u5c31\u662f\u8207\u9867\u5ba2\u4fdd\u6301\u826f\u597d\u95dc\u4fc2\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u3001\u6b32\u671b\u3001\u504f\u597d\u548c\u884c\u70ba\uff0c\u7136\u5f8c\u505a\u5927\u4ed6\u5011\u7684\u751f\u610f\u3002\u9867\u5ba2\u4e5f\u6703\u56e0\u70ba\u7406\u6027\u8207\u611f\u6027\u9700\u6c42\u7372\u5f97\u6df1\u523b\u6eff\u8db3\u800c\u6301\u7e8c\u8cfc\u8cb7\uff0c\u4e26\u900f\u904e\u53e3\u7891\u884c\u92b7\uff0c\u6210\u70ba\u4f01\u696d\u6700\u5f37\u5927\u7684\u4ee3\u8a00\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u4f8b\u5982\uff0c\u8070\u660e\u5bf5\u7269\u6148\u5584\u7d44\u7e54\uff08PetSmart Charities\uff09\u900f\u904e\u5e97\u5167\u7684\u9818\u990a\u4e2d\u5fc3\uff0c\u4e0d\u53ea\u62ef\u6551\u7121\u6578\u5bf5\u7269\uff0c\u4e5f\u63a5\u89f8\u5230\u8a31\u591a\u65b0\u98fc\u4e3b\uff0c\u6210\u529f\u63d0\u5347\u4e86\u5e97\u5167\u7522\u54c1\u7684\u92b7\u552e\uff0c\u5c24\u5176\u516c\u53f8\u5c55\u73fe\u4e86\u5c0d\u5bf5\u7269\u7684\u95dc\u611b\uff0c\u66f4\u6703\u8b93\u6d88\u8cbb\u8005\u53d7\u5230\u611f\u52d5\uff0c\u6210\u70ba\u5fe0\u5be6\u9867\u5ba2\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">8. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u4e0d\u8ad6\u505a\u4ec0\u9ebc\u751f\u610f\uff0c\u90fd\u662f\u670d\u52d9\u696d<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u505a\u4efb\u4f55\u751f\u610f\u90fd\u5fc5\u9808\u64c1\u6709\u670d\u52d9\u9867\u5ba2\u7684\u7cbe\u795e\uff0c\u900f\u904e\u8aa0\u610f\u8207\u540c\u7406\u5fc3\u5c0d\u5f85\u9867\u5ba2\uff0c\u8b93\u5c0d\u65b9\u7559\u4e0b\u6b63\u9762\u56de\u61b6\uff0c\u85c9\u6b64\u5c55\u73fe\u81ea\u8eab\u7684\u4f01\u696d\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px; \"><strong><span style=\"background-color:#afeeee;\">9. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u6301\u7e8c\u6539\u5584\u54c1\u8cea\u3001\u6210\u672c\u8207\u7522\u54c1\u63a8\u51fa\u65b9\u5f0f<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u300c\u884c\u92b7\u4eba\u7684\u4efb\u52d9\u5c31\u662f\u6301\u7e8c\u5728\u71df\u904b\u904e\u7a0b\u4e2d\uff0c\u6539\u5584\u54c1\u8cea\u3001\u6210\u672c\u8207\u7522\u54c1\u63a8\u51fa\u65b9\u5f0f\uff08QCD\uff0cQuality\u3001Cost\u3001Delivery\uff09\uff0c\u300d\u79d1\u7279\u52d2\u8868\u793a\uff0c\u4f01\u696d\u5fc5\u9808\u6301\u7e8c\u5be6\u73fe\u5c0d\u65bc\u9867\u5ba2\u3001\u4f9b\u61c9\u5546\u548c\u901a\u8def\u7684\u6240\u6709\u627f\u8afe\uff0c\u5728\u54c1\u8cea\u3001\u6578\u91cf\u3001\u4ea4\u671f\u548c\u50f9\u683c\u4e0a\uff0c\u4e0d\u80fd\u6709\u6240\u6b3a\u9a19\u3002\u4f8b\u5982\uff0c\u838a\u81e3\uff08SC Johnson &amp; Son Inc.\uff09\u5354\u52a9\u80af\u4e9e\u7576\u5730\u8fb2\u6c11\u9032\u884c\u704c\u6e89\uff0c\u4e0d\u53ea\u7dad\u6301\u4e86\u9664\u87f2\u83ca\u4f9b\u8ca8\u7684\u7a69\u5b9a\uff0c\u4e5f\u6539\u5584\u4e86\u8fb2\u6c11\u7684\u6536\u5165\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong><span style=\"background-color:#afeeee;\">10. <\/span><\/strong><strong><span style=\"background-color:#afeeee;\">\u8490\u96c6\u76f8\u95dc\u60c5\u5831\uff0c\u904b\u7528\u667a\u6167\u505a\u6700\u7d42\u6c7a\u7b56<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u4f01\u696d\u5fc5\u9808\u6301\u7e8c\u5b78\u7fd2\uff0c\u7d2f\u7a4d\u77e5\u8b58\u548c\u7d93\u9a57\uff0c\u8b93\u884c\u92b7\u4eba\u5728\u9762\u5c0d\u56f0\u96e3\u6642\uff0c\u80fd\u4ee5\u6210\u719f\u53c8\u901a\u900f\u7684\u5fc3\u9748\uff0c\u5feb\u901f\u505a\u51fa\u6c7a\u7b56\u3002\u4f8b\u5982\uff0c\u8cc0\u559c\u98df\u54c1\uff08Hershey Food\uff09\u66fe\u65bc2001\u5e74\u57fa\u65bc\u8ca1\u52d9\u8003\u91cf\uff0c\u6e96\u5099\u51fa\u552e\u516c\u53f8\uff0c\u7d50\u679c\u62db\u81f4\u54e1\u5de5\u7fa4\u8d77\u53cd\u5c0d\uff0c\u516c\u53f8\u8463\u4e8b\u6703\u624d\u5bdf\u89ba\u6c7a\u7b56\u932f\u8aa4\u3002\u79d1\u7279\u52d2\u63d0\u9192\uff0c\u512a\u79c0\u7684\u7ba1\u7406\u8005\u7d55\u4e0d\u80fd\u53ea\u5f9e\u8ca1\u52d9\u9762\u4f86\u8003\u91cf\u6c7a\u7b56\uff0c\u9084\u61c9\u7d0d\u5165\u793e\u6703\u8207\u54e1\u5de5\u7684\u89c0\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-size: 14px; \">\u79d1\u7279\u52d2\u5f37\u8abf\uff0c\u7576\u4f01\u696d\u7684\u884c\u70ba\u8207\u50f9\u503c\u6108\u4f86\u6108\u53d7\u5230\u516c\u773e\u6aa2\u8996\u6642\uff0c\u4f01\u696d\u5fc5\u9808\u91cd\u65b0\u6539\u9020\u81ea\u5df1\uff0c\u8f49\u9032\u884c\u92b73.0\u7684\u4e16\u754c\uff0c\u624d\u80fd\u6210\u70ba\u4ee5\u4eba\u6027\u70ba\u4e2d\u5fc3\u3001\u5728\u54c1\u724c\u8207\u7372\u5229\u4e0a\u96d9\u8d0f\u7684\u4f01\u696d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" width=\"590\" height=\"786\" alt=\"\" class=\"alignnone size-medium wp-image-9806\" src=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/08\/MTcover093-590x786.jpg\" style=\"width: 225px; height: 300px; \" title=\"MTcover093\" srcset=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/08\/MTcover093-590x786.jpg 590w, https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/08\/MTcover093.jpg 750w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><span style=\"font-size:14px;\">\u6574\u7406\u2027\u64b0\u6587 \/ \u8b1d\u660e\u5f67\uff0c\u7de8\u8f2f \/ \u9673\u6e05\u7a31\uff0c<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u672c\u6587\u53d6\u6750\u81ea\u300a\u7d93\u7406\u4eba\u6708\u520a\u300b2012\u5e748\u6708\u865f<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u66f4\u591a\u7cbe\u5f69\u6587\u7ae0\u8acb\u898b\u672c\u671f\u7d93\u7406\u4eba\u6708\u520a\u300c\u793e\u7fa4\u6642\u4ee3\u884c\u92b77\u5927\u95dc\u9375\u7b56\u7565\u300d\uff0c<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5168\u570b\u8d85\u5546\u66f8\u5e97\u71b1\u92b7\u4e2d\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong>\u3010\u884c\u92b73.0<\/strong><strong>\u7684\u9a45\u52d5\u529b\u8207\u7b56\u7565\u3011<\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\"><strong>\u5c07\u884c\u92b7\u5c64\u6b21\u63d0\u9ad8\u81f3\u7b56\u7565\u9762\uff0c\u8b49\u660e\u53ef\u4ee5\u8b93\u4e16\u754c\u8b8a\u5f97\u66f4\u597d\uff0c<\/strong><\/span><strong style=\"font-size: 14px; \">\u8d0f\u5f97\u9867\u5ba2\u4fe1\u4efb\u8207\u7372\u5229<\/strong><\/p>\n<p><span style=\"font-size:14px;\">\u884c\u92b73.0\u662f\u5c07\u884c\u92b7\u5c64\u6b21\u63d0\u5347\u5230\u4f01\u696d\u7b56\u7565\u9762\u7684\u9ad8\u5ea6\u4e0a\uff0c\u4ee5\u9858\u666f\u3001\u4f7f\u547d\u8207\u50f9\u503c\u51fa\u767c\uff0c\u900f\u904e\u8a00\u884c\u5408\u4e00\u7684\u884c\u52d5\uff0c\u8d0f\u5f97\u6d88\u8cbb\u8005\u4fe1\u4efb\u611f\u8207\u54c1\u724c\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\"><strong>\u884c\u92b7\u8207\u50f9\u503c\u7d50\u5408\uff0c\u5275\u9020\u5dee\u7570\u5316<\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\"> <span class='read-more'><a href=\"https:\/\/www.url.com.tw\/blog\/?p=9805\" >\u2026\u7e7c\u7e8c\u95b1\u8b80<\/a><\/span><\/span><\/p>\n<div class=\"clear-float\"><\/div>\n","protected":false},"author":10,"featured_media":9806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1769,1770,534],"tags":[2625,2624,2626,2064,2628,2627,2629,2623],"_links":{"self":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9805"}],"collection":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9805"}],"version-history":[{"count":0,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/9806"}],"wp:attachment":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}