{"id":8973,"date":"2012-05-14T13:36:39","date_gmt":"2012-05-14T05:36:39","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=8973"},"modified":"2025-03-06T15:49:41","modified_gmt":"2025-03-06T07:49:41","slug":"%e8%ae%93%e5%85%a8%e4%b8%96%e7%95%8c%e7%9a%84%e6%a5%ad%e9%a4%98%e6%99%82%e9%96%93%ef%bc%8c%e7%82%ba%e4%bc%81%e6%a5%ad%e6%8f%90%e4%be%9b%e5%89%b5%e6%84%8f%e3%80%81%e8%a7%a3%e6%b1%ba%e5%95%8f%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=8973","title":{"rendered":"\u8b93\u5168\u4e16\u754c\u696d\u9918\u6642\u9593\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b\u5275\u610f\u3001\u89e3\u6c7a\u554f\u984c"},"content":{"rendered":"<p><strong style=\"font-size: 14px; \">\u3010Special Report&nbsp; <\/strong><strong style=\"font-size: 14px; \">\u7279\u5225\u4f01\u756b\u3011<\/strong><\/p>\n<p><span style=\"color:#0000ff;\"><strong style=\"font-size: 14px; \">\u96c6\u5408\u5e73\u51e1\u773e\u4eba\u7684\u667a\u6167\u6bd4\u5c11\u6578\u5c08\u5bb6\u66f4\u8070\u660e<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14px; \">\u5373\u4f7f\u67099000\u540d\u7814\u767c\u4eba\u54e1\uff0cP&amp;G\u59cb\u7d42\u7121\u6cd5\u89e3\u6c7a\u300c\u5982\u4f55\u5728\u6210\u5343\u4e0a\u842c\u7684\u6d0b\u828b\u7247\u4e0a\uff0c\u5370\u88fd\u6e05\u6670\u5716\u6848\u300d\u7684\u96e3\u984c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 14px; \">\u7136\u800c\uff0c\u9019\u9805\u6280\u8853\uff0c\u537b\u65e9\u5c31\u5b58\u5728\u6ce2\u9686\u90a3\u7684\u4e00\u5bb6\u5c0f\u9eb5\u5305\u5e97\u88e1\u3002\u89e3\u6c7a\u554f\u984c\u6240\u9700\u7684\u77e5\u8b58\uff0c\u5176\u5be6\u96b1\u85cf\u5728\u793e\u6703\u4e2d\uff0c\u9762\u5c0d\u9802\u5c16\u79d1\u5b78\u5bb6\u7121\u89e3\u7684\u96e3\u984c\uff0c\u4e26\u4e0d\u9700\u8981\u66f4\u9ad8\u6df1\u7684\u667a\u6167\uff0c\u53ea\u8981\u4ea4\u7d66\u5920\u5927\u3001\u5920\u591a\u6a23\u7684\u7fa4\u773e\u5c31\u884c\u3002\u9858\u610f\u6253\u7834\u4f01\u696d\u908a\u754c\uff0c\u5411\u5916\u6c72\u53d6\u667a\u6167\u548c\u9ede\u5b50\u7684\u516c\u53f8\uff0c\u6c38\u9060\u6bd4\u53ea\u9760\u5167\u90e8\u8cc7\u6e90\u66f4\u6709\u5275\u610f\u3001\u66f4\u80fd\u5275\u65b0\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:14px;\">\u7576\u6211\u5011\u78b0\u4e0a\u56f0\u96e3\u3001\u9700\u8981\u9ede\u5b50\u3001\u60f3\u5c0b\u6c42\u6c7a\u7b56\u6642\uff0c\u7e3d\u662f\u5047\u8a2d\u53ea\u8981\u627e\u5230\u9069\u7576\u7684\u5c08\u5bb6\uff0c\u554f\u984c\u5c31\u8fce\u5203\u800c\u89e3\u3002\u96d6\u7136\u5927\u5bb6\u90fd\u8aaa\u300c\u4e09\u500b\u81ed\u76ae\u5320\uff0c\u52dd\u904e\u4e00\u500b\u8af8\u845b\u4eae\u300d\uff0c\u4f46\u4f60\u662f\u5426\u771f\u7684\u76f8\u4fe1\u300c\u7fa4\u773e\u7684\u7e3d\u9ad4\u8868\u73fe\uff0c\u6703\u52dd\u904e\u7fa4\u9ad4\u4e2d\u6700\u8070\u660e\u7684\u90a3\u500b\u4eba\u300d\uff1f<\/span><\/p>\n<p><img loading=\"lazy\" alt=\"\" class=\"alignnone size-full wp-image-8976\" height=\"272\" src=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/05\/p122898532975.jpg\" title=\"\u8ca7\u6c11\u767e\u842c\u5bcc\u7fc1 SlumdogMillionaire. \" width=\"404\" \/><\/p>\n<p><span style=\"font-size:14px;\">\u5982\u679c\u4f60\u6709\u770b\u904e\u96fb\u5f71\u300a\u8ca7\u6c11\u767e\u842c\u5bcc\u7fc1\u300b\u88e1\u7684\u731c\u8b0e\u904a\u6232\uff08\u5728\u7f8e\u570b\u53eb\u505a\u300a\u767e\u842c\u5bcc\u7fc1\u300b\uff0c\u53f0\u7063\u6709\u985e\u4f3c\u7684\u7bc0\u76ee\u53eb\u300a\u8d85\u7d1a\u5927\u5bcc\u7fc1\u300b\uff09\uff0c\u53c3\u8cfd\u8005\u5982\u679c\u9023\u7e8c\u7b54\u5c0d15\u500b\u554f\u984c\uff0c\u5c31\u53ef\u4ee5\u62b1\u8d70\u767e\u842c\u734e\u91d1\u3002\u9014\u4e2d\u5982\u679c\u53c3\u8cfd\u8005\u78b0\u4e0a\u4e0d\u6703\u56de\u7b54\u7684\u96e3\u984c\uff0c\u6709\u5e7e\u7a2e\u300c\u6c42\u6551\u300d\u65b9\u5f0f\uff1a\u5305\u62ec\u6253\u96fb\u8a71\u8a62\u554f\u4e00\u500b\u6700\u8070\u660e\u7684\u89aa\u670b\u597d\u53cb\uff08\u5c08\u5bb6\uff09\uff0c\u4ee5\u53ca\u8b93\u73fe\u5834\u89c0\u773e\u6295\u7968\u8868\u6c7a\uff08\u7fa4\u773e\uff09\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u6839\u64da\u300a\u7fa4\u773e\u7684\u667a\u6167\u300b\uff08The Wisdom of Crowds\uff09\u66f8\u4e2d\u7d71\u8a08\uff0c\u300a\u767e\u842c\u5bcc\u7fc1\u300b\u7bc0\u76ee\u88e1\uff0c<strong>\u5c08\u5bb6\u8868\u73fe\u7684\u4e0d\u932f\uff0c\u56de\u7b54\u7684\u6b63\u78ba\u7387\u6709<\/strong><strong>65%<\/strong><strong>\uff1b\u4e0d\u904e\u90a3\u4e9b\u53bb\u53c3\u52a0\u9304\u5f71\u7684\u5e73\u51e1\u89c0\u773e\uff0c\u6295\u7968\u8868\u6c7a\u7b54\u5c0d\u7684\u6a5f\u7387\u537b\u9ad8\u905491%<\/strong><strong>\u3002<\/strong><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5982\u679c\u4f60\u8a8d\u70ba\uff0c\u90a3\u500b\u300c\u6700\u8070\u660e\u7684\u597d\u53cb\u300d\u56b4\u683c\u4f86\u8aaa\u7a31\u4e0d\u4e0a\u4ec0\u9ebc\u5c08\u5bb6\uff0c\u6216\u8a31\u300a\u7dad\u57fa\u7d93\u6fdf\u5b78\u300b\uff08Wikinomics\uff09\u63d0\u51fa\u7684\u4f8b\u5b50\u66f4\u80fd\u8aaa\u670d\u4f60\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#0000ff;\"><span style=\"font-size:14px;\"><strong>\u773c\u7403\u5920\u591a\uff0c\u5c31\u6c92\u6709\u554f\u984c\u80fd\u8eb2\u85cf<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size:14px;\">1993\u5e74\uff0c\u52a0\u62ff\u5927\u5b89\u5927\u7565\u7701\u7684\u9ec3\u91d1\u7926\u8108\u516c\u53f8\uff08Goldcorp Inc.\uff09\uff0c\u9762\u81e845\u5e74\u8001\u7926\u5834\u5373\u5c07\u67af\u7aed\u7684\u96e3\u984c\uff0c\u57f7\u884c\u9577\u9ea5\u514b\u4f0a\u6587\uff08Rob McEwen\uff09\u82b1\u4e861000\u842c\u7f8e\u5143\uff0c\u96c7\u7528\u4e00\u6279\u5730\u8cea\u5b78\u5bb6\u9032\u884c\u63a2\u52d8\uff0c\u947d\u63a2\u7d50\u679c\u986f\u793a\uff0c\u5730\u5c64\u4e2d\u9084\u6709\u7d04600\u842c\u76ce\u53f8\u7684\u91d1\u7926\u5c1a\u672a\u958b\u767c\uff0c\u53ea\u4e0d\u904e\uff0c\u4ed6\u5011\u7121\u6cd5\u4f30\u8a08\u51fa\u7cbe\u78ba\u7684\u4f4d\u7f6e\uff0c\u56e0\u6b64\u9072\u9072\u7121\u6cd5\u958b\u63a1\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5230\u4e861999\u5e74\uff0c\u9ea5\u514b\u4f0a\u6587\u518d\u4e5f\u5fcd\u53d7\u4e0d\u4f4f\uff0c\u4ed6\u6c7a\u5b9a\u628a\u7926\u583445\u5e74\u4f86\u6240\u6709\u7684\u5730\u8cea\u8cc7\u6599\uff0c\u6574\u7406\u6210\u6a94\u6848\uff08\u6709\u4e9b\u8cc7\u6599\u591a\u9054400MB\uff09\u516c\u8af8\u65bc\u4e16\uff0c\u300c\u8acb\u4e16\u754c\u5404\u5730\u7684\u4eba\u544a\u8a34\u6211\u5011\uff0c\u5269\u4e0b\u7684600\u842c\u76ce\u53f8\u9ec3\u91d1\u5230\u5e95\u5728\u54ea\u88e1\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-size:14px;\">2000\u5e74\uff0c\u300c\u9ec3\u91d1\u7926\u8108\u5927\u6311\u6230\u300d\u7db2\u7ad9\u4e0a\u7dda\uff0c\u7e3d\u734e\u91d157.5\u842c\u7f8e\u5143\uff0c\u5c07\u9812\u7d66\u63d0\u51fa\u6700\u4f73\u4f30\u8a08\u6cd5\u7684\u53c3\u8cfd\u8005\u3002\u6b64\u6d3b\u52d5\u5438\u5f15\u4e86\u4f86\u81ea50\u570b\u3001\u8d85\u904e1000\u4f4d\u7684\u6311\u6230\u8005\uff0c\u6210\u54e1\u5305\u62ec\u5730\u8cea\u5b78\u5bb6\uff08\u9019\u4e0d\u4ee4\u4eba\u610f\u5916\uff09\uff0c\u9084\u6709\u5927\u5b78\u7814\u7a76\u751f\u3001\u7ba1\u7406\u9867\u554f\u3001\u6578\u5b78\u5bb6\u3001\u751a\u81f3\u8ecd\u5b98\u3002\u6709\u4eba\u7528\u9ad8\u7b49\u7269\u7406\u7814\u7a76\u65b9\u6cd5\uff0c\u6709\u4eba\u7528\u6578\u5b78\u3001\u4eba\u5de5\u667a\u6167\u7cfb\u7d71\u3001\u751a\u81f3\u9760\u96fb\u8166\u7e6a\u5716\u6280\u8853\u4f86\u89e3\u6c7a\u554f\u984c\u3002\u6700\u5f8c\uff0c\u53c3\u8cfd\u8005\u6307\u51fa\u7926\u5834\u88e1\u7684110\u500b\u4f4d\u7f6e\uff08\u6709\u4e00\u534a\u662f\u516c\u53f8\u5c1a\u672a\u767c\u73fe\u7684\uff09\uff0c\u5176\u4e2d\u8d85\u904e80%\u6316\u51fa\u4e86\u91d1\u7926\uff0c\u7e3d\u958b\u63a1\u91cf\u9054\u5230800\u842c\u76ce\u53f8\uff0c\u66ff\u516c\u53f8\u7701\u4e0b2\uff5e3\u5e74\u7684\u63a2\u52d8\u6642\u9593\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#0000ff;\"><span style=\"font-size:14px;\"><strong>\u89c0\u9ede\u6108\u591a\uff0c\u5224\u65b7\u6108\u53ef\u9760<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u70ba\u4ec0\u9ebc\u7fa4\u9ad4\u7684\u8868\u73fe\u6703\u52dd\u904e\u5c11\u6578\u5c08\u5bb6\uff1f\u6d77\u8036\u514b\uff08Friedrich A. Hayek\uff0c1974\u5e74\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u5f97\u4e3b\uff09\u5728\u8ad6\u6587\u3008\u793e\u6703\u4e2d\u77e5\u8b58\u4e4b\u70ba\u7528\u3009\uff08The Use of Knowledge in Society\uff09\u89e3\u91cb\uff0c\u5728\u5ee3\u5927\u7684\u793e\u6703\u4e2d\uff0c\u300c<strong>\u76f8\u8f03\u65bc\u5176\u4ed6\u4eba\uff0c\u5e7e\u4e4e\u6bcf\u500b\u4eba\u90fd\u5360\u6709\u67d0\u7a2e\u512a\u52e2\uff0c\u56e0\u70ba\u4ed6\u64c1\u6709\u7684\u7368\u7279\u8cc7\u8a0a\u6216\u8a31\u6709\u5176\u7528\u8655<\/strong>\u3002&hellip;&hellip;\u6bcf\u500b\u6210\u54e1\u53ea\u80fd\u64c1\u6709\u5168\u9ad4\u77e5\u8b58\u7684\u4e00\u5c0f\u90e8\u5206\uff0c&hellip;&hellip;\u6d88\u9664\u7121\u77e5\u7684\u624b\u6bb5\uff0c\u4e0d\u662f\u53d6\u5f97\u66f4\u591a\u77e5\u8b58\uff0c\u800c\u662f\u5229\u7528\u73fe\u5728\u4ecd\u5ee3\u6cdb\u5206\u6563\u65bc\u500b\u4eba\u9593\u7684\u77e5\u8b58\u3002\u300d<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u6d77\u8036\u514b\u7684\u610f\u601d\u662f\uff0c\u6b63\u78ba\u5224\u65b7\u7926\u8108\u4f4d\u7f6e\u7684\u6280\u8853\uff0c\u5176\u5be6\u5df2\u7d93\u96b1\u85cf\u5728\u793e\u6703\u7684\u67d0\u500b\u89d2\u843d\uff0c\u53ea\u662f\u4e0d\u5728\u7926\u5834\u624b\u88e1\uff0c\u300c\u9ec3\u91d1\u7926\u8108\u5927\u6311\u6230\u300d\u958b\u653e\u8cc7\u6599\u8207\u6fc0\u52f5\u734e\u91d1\uff0c\u6b63\u662f\u300c\u5229\u7528\u5206\u6563\u77e5\u8b58\u300d\u4f86\u89e3\u6c7a\u554f\u984c\u7684\u4f8b\u5b50\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u300a\u7fa4\u773e\u7684\u667a\u6167\u300b\u6307\u51fa\uff0c\u300c<strong>\u5728\u9069\u7576\u60c5\u6cc1\u4e0b\uff0c\u7fa4\u9ad4\u5c07\u8070\u660e\u7121\u6bd4\uff0c\u800c\u4e14\u6bd4\u7fa4\u9ad4\u4e2d\u6700\u8070\u660e\u7684\u4eba\u9084\u8981\u8070\u660e<\/strong>\u3002\u300d\u9069\u7576\u60c5\u6cc1\u6307\u7684\u662f\uff1a1.\u7fa4\u9ad4\u7684\u591a\u6a23\u6027\u6108\u9ad8\u6108\u597d\uff0c\u56e0\u70ba\u6bcf\u500b\u4eba\u90fd\u60e0\u64c1\u6709\u4e00\u4e9b\u7368\u6709\u7684\u77e5\u8b58\uff1b2.\u5145\u5206\u5206\u6b0a\uff0c\u8b93\u6bcf\u500b\u4eba\u7368\u7acb\u9078\u64c7\u6240\u9700\u7684\u77e5\u8b58\u505a\u6c7a\u7b56\uff0c\u4e0d\u53d7\u540c\u5115\u58d3\u529b\u6216\u7d44\u7e54\u5730\u4f4d\u7684\u5f71\u97ff\uff1b3.\u8981\u6709\u4e00\u7a2e\u628a\u79c1\u4eba\u610f\u898b\u8f49\u63db\u6210\u96c6\u9ad4\u6c7a\u7b56\u7684\u6a5f\u5236\uff08\u4f8b\u5982\u6295\u7968\u8868\u6c7a\uff09\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u56de\u5230\u300a\u767e\u842c\u5bcc\u7fc1\u300b\u7684\u4f8b\u5b50\uff0c\u82e5\u554f\u89c0\u773e\u5ed3\u723e\u5580\u4eba\uff08Gurkhas\uff09\u662f\u54ea\u88e1\u7684\u539f\u4f4f\u6c11\uff1a1.\u5c3c\u6cca\u723e\u30022.\u6469\u6d1b\u54e5\u30023.\u5384\u74dc\u591a\u723e\u30024.\u4fc4\u7f85\u65af\u3002\u5373\u4f7f\u53ea\u67094%\u7684\u89c0\u773e\u77e5\u9053\u6b63\u78ba\u7b54\u6848\uff08\u662f1\uff09\uff0c\u800c\u5176\u4ed6\u89c0\u773e\u96a8\u4fbf\u4e82\u731c\uff0c\u6295\u7968\u7d50\u679c\u5c31\u6703\u8b8a\u6210\u5c3c\u6cca\u723e28%\uff0c\u5176\u4ed63\u500b\u7b54\u6848\u5404\u536024%\u2500\u2500\u6210\u529f\u532f\u805a\u773e\u4eba\u667a\u6167\u89e3\u6c7a\u554f\u984c\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u6211\u5011\u7fd2\u6163\u4f9d\u8cf4\u5c08\u5bb6\uff0c\u4f46\u5f9e\u4f86\u90fd\u6c92\u6709\u8b49\u64da\u986f\u793a\uff0c\u5c08\u5bb6\u53ef\u4ee5\u5728\u6c7a\u7b56\u6216\u7b56\u7565\u4e0a\u8868\u73fe\u5f97\u6bd4\u4e00\u822c\u4eba\u66f4\u597d\u3002\u4ea8\u5229\uff0e\u83ef\u7d0d\uff08Harry Warner\uff0c\u83ef\u7d0d\u5144\u5f1f\u5f71\u696d\u5275\u8fa6\u4eba\uff09\u66fe\u8aaa\uff1a\u300c\u54ea\u500b\u50a2\u4f19\u6703\u60f3\u807d\u6f14\u54e1\u8aaa\u8a71\uff1f\u300d\u4ed6\u57281920\u5e74\u4ee3\u5927\u529b\u53cd\u5c0d\u6709\u8072\u96fb\u5f71\u7684\u767c\u5c55\u3002IBM\u5275\u8fa6\u4eba\u6e6f\u746a\u58eb\uff0e\u83ef\u751f\uff08Thmas J. Watson\uff09\u4e5f\u66fe\u8aaa\uff1a\u300c\u5168\u4e16\u754c\u5927\u6982\u53ea\u9700\u89815\u53f0\u96fb\u8166\u3002\u300d\u751a\u81f3\u6709\u7814\u7a76\u986f\u793a\uff0c\u5167\u79d1\u91ab\u751f\u770b\u8a3a\u7684\u5167\u5728\u4e00\u81f4\u6027\u53ea\u670950%\uff08\u610f\u601d\u662f\u6aa2\u67e5\u540c\u6a23\u7684\u75c7\u72c0\uff0c\u6709\u4e00\u534a\u7684\u6a5f\u7387\u4ed6\u6703\u505a\u51fa\u4e0d\u540c\u7684\u8a3a\u65b7\uff09\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u7576\u7136\uff0c\u6211\u5011\u4e0d\u662f\u9f13\u52f5\u300c\u5916\u884c\u4eba\u96c6\u9ad4\u6c7a\u7b56\u300d\u4f86\u958b\u5200\u6216\u99d5\u99db\u98db\u6a5f\u3002\u4f46\u5c08\u5bb6\u901a\u5e38\u72f9\u7a84\u5f97\u5687\u4eba\u53c8\u904e\u5ea6\u81ea\u4fe1\uff0c\u6bd4\u4e00\u822c\u4eba\u66f4\u6b20\u7f3a\u81ea\u7701\u80fd\u529b\uff0c\u5728\u89e3\u6c7a\u554f\u984c\u6642\uff0c\u82e5\u60f3\u5584\u7528\u5c08\u5bb6\u7684\u5c08\u696d\u7d20\u990a\uff0c\u6700\u597d\u662f\u300c\u628a\u4ed6\u5011\u7684\u5efa\u8b70\u6216\u9810\u6e2c\uff0c\u548c\u5176\u4ed6\u4eba\u7684\u6df7\u548c\u5728\u4e00\u8d77\uff0c<strong>\u56e0\u70ba\u7fa4\u9ad4\u6108\u5927\u3001\u610f\u898b\u591a\u6a23\u6027\u6108\u9ad8\uff0c\u5224\u65b7\u5c31\u6108\u53ef\u9760<\/strong>\u3002\u300d\u5927\u885b\uff0e\u7d22\u7f85\u7dad\u57fa\uff08David Surowiecki\uff09\u5728\u300a\u7fa4\u773e\u7684\u667a\u6167\u300b\u4e2d\u8aaa\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#0000ff;\"><span style=\"font-size:14px;\"><strong>\u7fa4\u9ad4\u591a\u6a23\u6027\u6108\u9ad8\uff0c\u6108\u5feb\u89e3\u6c7a\u554f\u984c<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size:14px;\">\u5982\u679c\u89e3\u6c7a\u554f\u984c\u7684\u77e5\u8b58\u3001\u5275\u610f\u5275\u65b0\u7684\u9ede\u5b50\uff0c\u662f\u6563\u843d\u5728\u793e\u6703\u5927\u773e\u7684\u624b\u88e1\uff0c\u5c0d\u4f01\u696d\u4f86\u8aaa\uff0c\u5982\u4f55\u5584\u7528\u7fa4\u773e\u7684\u667a\u6167\uff0c\u5c31\u8b8a\u6210\u91cd\u8981\u7684\u8ab2\u984c\u2500\u2500\u7562\u7adf\u516c\u53f8\u898f\u6a21\u518d\u5927\uff0c\u4e5f\u7121\u6cd5\uff08\u5176\u5be6\u4e5f\u4e0d\u9700\uff09\u96c7\u7528\u6574\u500b\u793e\u6703\u7684\u4eba\u624d\u70ba\u5176\u6548\u529b\u3002\u9858\u610f\u6253\u7834\u4f01\u696d\u908a\u754c\uff0c\u5b78\u7fd2\u5982\u4f55\u5411\u5916\u6c72\u53d6\u667a\u6167\u548c\u9ede\u5b50\uff0c\u8868\u73fe\u5c31\u6703\u52dd\u904e\u53ea\u9760\u5167\u90e8\u8cc7\u6e90\u548c\u80fd\u529b\u7684\u516c\u53f8\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">P&amp;G\u524d\u57f7\u884c\u9577\u96f7\u5bcc\u79ae\uff08A.G. Lafley\uff09\u81f4\u529b\u65bc\u63a8\u52d5\u958b\u653e\u5f0f\u5275\u65b0\uff08open innovation\uff09\uff0c\u4ed6\u66fe\u5ba3\u793a\uff1aP&amp;G\u7684\u65b0\u7522\u54c1\u8207\u670d\u52d9\uff0c\u8981\u670950%\u7684\u5275\u610f\u4f86\u81ea\u516c\u53f8\u4e4b\u5916\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u96f7\u5bcc\u79ae\u66fe\u906d\u9047\u4e00\u500b\u96e3\u984c\uff1a\u5373\u4f7f\u64c1\u67099000\u540d\u4e16\u754c\u7d1a\u7814\u767c\u4eba\u54e1\uff0c\u537b\u7121\u6cd5\u89e3\u6c7a\u300c\u5728\u6210\u5343\u4e0a\u842c\u7247\u6d0b\u828b\u7247\u4e0a\uff0c\u5370\u88fd\u6e05\u6670\u5716\u6848\u300d\u7684\u56f0\u96e3\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u65bc\u662fP&amp;G\u5229\u7528\u5168\u7403\u7db2\u8def\uff0c\u5c0d\u5916\u958b\u653e\u554f\u984c\uff0c\u5b83\u5011\u8a73\u7d30\u5217\u51fa\u554f\u984c\u898f\u683c\u548c\u6280\u8853\u8aaa\u660e\uff0c\u6700\u5f8c\u537b\u5728\u4e00\u5bb6\u7fa9\u5927\u5229\u6ce2\u9686\u90a3\u7684\u5c0f\u9eb5\u5305\u5e97\u627e\u5230\u89e3\u6c7a\u65b9\u6848\u2500\u2500\u7576\u5730\u6709\u4f4d\u6559\u6388\u767c\u660e\u5674\u58a8\u6cd5\uff0c\u5e6b\u9eb5\u5305\u5e97\u628a\u5716\u6848\u5370\u5728\u86cb\u7cd5\u9905\u4e7e\u4e0a\u3002P&amp;G\u8cb7\u4e0b\u6b64\u6280\u8853\u5f8c\uff0c\u4e00\u5e74\u5167\u5c31\u63a8\u51fa\u5370\u6709\u52d5\u7269\u5716\u6848\u7684\u54c1\u5ba2\u6d0b\u828b\u7247\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u6b64\u5f8c\uff0cP&amp;G\u7a4d\u6975\u5730\u8207\u554f\u984c\u89e3\u6c7a\u5e73\u53f0\u300c\u610f\u8afe\u65b0\u300d\uff08Innocentive\uff09\u5408\u4f5c\uff0c\u5411\u5916\u90e8\u7684\u5ee3\u5927\u4e16\u754c\u627e\u667a\u6167\u3002\u610f\u8afe\u65b0\u6709\u4f86\u81ea150\u570b\u768414\u842c\u540d\u300c\u554f\u984c\u89e3\u6c7a\u8005\u300d\uff0c\u5f9e\u9ad8\u4e2d\u7269\u7406\u8001\u5e2b\u3001\u7dad\u4fee\u5de5\u4eba\u5230\u5927\u516c\u53f8\u7684\u7814\u767c\u4eba\u54e1\u90fd\u6709\uff0c\u4ed6\u5011\u5229\u7528\u696d\u9918\u6642\u9593\u4e0a\u7db2\uff0c\u8a66\u8457\u89e3\u6c7a\u554f\u984c\u3001\u8d0f\u5f97\u734e\u91d1\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u610f\u8afe\u65b0\u79d1\u5b78\u9577\u5e15\u5167\u5854\uff08Jill Panetta\uff09\u8aaa\uff1a\u300c\u8cbc\u5230\u7db2\u7ad9\u4e0a\u7684\u554f\u984c\u670930%\u88ab\u6210\u529f\u89e3\u6c7a\uff0c\u6bd4\u4f01\u696d\u7814\u767c\u90e8\u9580\u7684\u89e3\u7b54\u7387\u9ad8\u51fa30%\uff08\u7814\u767c\u90e8\u675f\u624b\u7121\u7b56\uff09\u3002\u300d\u66f4\u91cd\u8981\u7684\u767c\u73fe\u662f\uff0c\u5176\u4e2d75%\u7684\u89e3\u7b54\u8005\u300c\u65e9\u5c31\u77e5\u9053\u8a72\u7528\u4ec0\u9ebc\u65b9\u6cd5\u89e3\u958b\u300d\uff0c\u9762\u5c0d\u9802\u5c16\u79d1\u5b78\u5bb6\u4e00\u7c4c\u83ab\u5c55\u7684\u554f\u984c\uff0c<strong>\u4e26\u4e0d\u9700\u8981\u66f4\u7a81\u7834\u3001\u66f4\u9ad8\u6df1\u7684\u667a\u6167\uff0c\u53ea\u9700\u8981\u4ea4\u7d66\u8db3\u5920\u591a\u6a23\u6027\u7684\u4eba\u5c31\u884c<\/strong>\u3002\u9019\u547c\u61c9\u4e86\u6d77\u8036\u514b\u7684\u4e3b\u5f35\uff1a\u9032\u6b65\u4e0d\u662f\u9760\u53d6\u5f97\u65b0\u77e5\u8b58\uff0c\u800c\u662f\u532f\u96c6\u548c\u5229\u7528\u73fe\u6709\u793e\u6703\u4e2d\u7684\u77e5\u8b58\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#0000ff;\"><span style=\"font-size:14px;\"><strong>\u6253\u7834\u4f01\u696d\u754c\u7dda\uff0c\u5411\u5916\u627e\u667a\u6167<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size:14px;\">2006\u5e74\uff0c\u300aWired\u300b\u96dc\u8a8c\u7de8\u8f2f\u90dd\u5091\u592b\uff08Jeff Howe\uff09\u63d0\u51fa\u7fa4\u773e\u5916\u5305\uff08crowd-sourcing\uff09\u7684\u6982\u5ff5\uff0c\u610f\u6307\u4f01\u696d\u628a\u904e\u53bb\u7531\u54e1\u5de5\u57f7\u884c\u7684\u5de5\u4f5c\u4efb\u52d9\uff0c\u4ee5\u81ea\u7531\u3001\u81ea\u9858\u7684\u5f62\u5f0f\u5916\u5305\u7d66\u7fa4\u773e\u4f86\u57f7\u884c\u3002\u627f\u63a5\u4efb\u52d9\u7684\u5fd7\u9858\u8005\uff0c\u901a\u5e38\u662f<strong>\u5177\u6709\u5b8c\u6210\u4efb\u52d9\u80fd\u529b\u7684\u696d\u9918\u611b\u597d\u8005\uff0c\u9858\u610f\u5229\u7528\u7a7a\u9592\u6642\u9593\u5275\u9020\u5167\u5bb9\uff0c\u4ee5\u53ca\u89e3\u6c7a\u554f\u984c<\/strong>\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u9664\u4e86P&amp;G\u7684\u6848\u4f8b\uff0c\u7dad\u57fa\u767e\u79d1\u7684\u6210\u529f\uff0c\u4e5f\u76f8\u7576\u7a0b\u5ea6\u5370\u8b49\u4e86\u7fa4\u773e\u5916\u5305\u7684\u53ef\u80fd\u3002<u>\u7dad\u57fa\u767e\u79d1\u53ea\u67095\u500b\u5168\u8077\u54e1\u5de5\uff0c\u537b\u6709\u6210\u5343\u4e0a\u842c\u7684\u5fd7\u9858\u8005\u5354\u52a9\uff0c<\/u>\u5f9e\u7b2c\u4e00\u6d41\u7684\u5b78\u8005\u5230\u6beb\u7121\u5b78\u8853\u8cc7\u6b77\u7684\u666e\u901a\u4eba\uff0c\u6bcf\u500b\u4eba\u64c1\u6709\u76f8\u540c\u7684\u7de8\u8f2f\u3001\u6539\u5beb\u6b0a\u5229\uff0c\u537b\u4ee5\u53f2\u7121\u524d\u4f8b\u7684\u901f\u5ea6\u8207\u4fe1\u8cf4\u5ea6\u5b8c\u6210\u5de5\u4f5c\u3002\u5982\u4eca\uff0c\u7dad\u57fa\u767e\u79d1\u7684\u689d\u76ee\u6578\u5df2\u662f\u300a\u5927\u82f1\u767e\u79d1\u5168\u66f8\u300b\u768410\u500d\u4ee5\u4e0a\uff1b\u79d1\u5b78\u7814\u7a76\u4e5f\u6307\u51fa\uff0c\u5176\u6b63\u78ba\u6027\u8207\u5927\u82f1\u767e\u79d1\u4e0d\u76f8\u4e0a\u4e0b\u3002<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u7db2\u969b\u7db2\u8def\u7684\u767c\u5c55\uff0c\u8b93\u73fe\u4eca\u793e\u6703\u51fa\u73fe\u5927\u91cf\u4f7f\u7528\u8005\u96c6\u9ad4\u5354\u4f5c\uff08mass collaboration\uff09\u7684\u53ef\u80fd\uff0c\u8b93\u7fa4\u773e\u5f97\u4ee5\u5171\u540c\u767c\u63ee\u5275\u610f\uff0c\u89e3\u6c7a\u554f\u984c\u3002\u800c\u5275\u610f\u5275\u65b0\u8207\u89e3\u6c7a\u554f\u984c\u9019\u5169\u7a2e\u7fa4\u773e\u6700\u64c5\u9577\u7684\u4e8b\uff0c\u6070\u597d\u662f\u4f01\u696d\u6700\u68d8\u624b\u7684\u9ebb\u7169\u3002\u56e0\u6b64\uff0c\u5982\u4f55\u8207\u7fa4\u773e\u5efa\u7acb\u9748\u6d3b\u3001\u4fe1\u4efb\u7684\u95dc\u4fc2\uff0c\u5411\u5916\u6c72\u53d6\u667a\u6167\uff0c\u751a\u81f3\u5c07\u96e3\u984c\u5916\u5305\u7d66\u7fa4\u773e\u89e3\u6c7a\uff0c\u503c\u5f97\u6240\u6709\u7d93\u7406\u4eba\u7528\u5fc3\u601d\u8003\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" width=\"590\" height=\"786\" alt=\"\" class=\"alignnone size-medium wp-image-8975\" src=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/05\/MTCover090-590x786.jpg\" style=\"width: 150px; height: 200px; \" title=\"\u300a\u7d93\u7406\u4eba\u6708\u520a\u300b2012\u5e745\u6708\u865f\" srcset=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/05\/MTCover090-590x786.jpg 590w, https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2012\/05\/MTCover090.jpg 750w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><span style=\"font-size:14px;\">\u4f01\u756b\u2027\u64b0\u6587 \/\u5289\u63da\u9298\uff0c\u7f8e\u8853\u7de8\u8f2f\u3000\/ \u5433\u5b5f\u84c9\uff0c<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u672c\u6587\u53d6\u6750\u81ea\u300a\u7d93\u7406\u4eba\u6708\u520a\u300b2012\u5e745\u6708\u865f\uff09<\/span><\/p>\n<p><span style=\"font-size:14px;\">\u66f4\u591a\u7cbe\u5f69\u6587\u7ae0\u8acb\u898b\u672c\u671f\u7d93\u7406\u4eba\u6708\u520a\u300c\u5fb9\u5e95\u89e3\u8b80\u5f9eA\u5230A+\u7ba1\u7406\u5927\u5e2b\u67ef\u6797\u65af\u300d<\/span><\/p>\n<p><span style=\"font-size:14px;\">5\/19(\u516d)\u7d93\u7406\u4eba\u6668\u8b80\u6703\uff0c\u60a0\u904a\u5361\u516c\u53f8\u8463\u4e8b\u9577\u5289\u5955\u6210\uff0c\u5e36\u4f60\u4e00\u63a2A+\u4f01\u696d\u4e0d\u6557\u7684\u65b9\u7a0b\u5f0f\uff01http:\/\/bit.ly\/JIhAmR<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong style=\"font-size: 14px; \">\u3010Special Report&nbsp; <\/strong><strong style=\"font-size: 14px; \">\u7279\u5225\u4f01\u756b\u3011<\/strong><\/p>\n<p><span style=\"color:#0000ff;\"><strong style=\"font-size: 14px; \">\u96c6\u5408\u5e73\u51e1\u773e\u4eba\u7684\u667a\u6167\u6bd4\u5c11\u6578\u5c08\u5bb6\u66f4\u8070\u660e<\/strong><\/span><\/p>\n<p><span style=\"font-size: 14px; \">\u5373\u4f7f\u67099000\u540d\u7814\u767c\u4eba\u54e1\uff0cP&amp;G\u59cb\u7d42\u7121\u6cd5\u89e3\u6c7a\u300c\u5982\u4f55\u5728\u6210\u5343\u4e0a\u842c\u7684\u6d0b\u828b\u7247\u4e0a\uff0c\u5370\u88fd\u6e05\u6670\u5716\u6848\u300d\u7684\u96e3\u984c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p> <span class='read-more'><a href=\"https:\/\/www.url.com.tw\/blog\/?p=8973\" >\u2026\u7e7c\u7e8c\u95b1\u8b80<\/a><\/span><\/p>\n<div class=\"clear-float\"><\/div>\n","protected":false},"author":10,"featured_media":8976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,1770],"tags":[2062,2050,2049,2057,2065,2056,2058,1885,2063,2064,2055,2051,2061,2054,2060,2052,1886,2053,2048,2059],"_links":{"self":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8973"}],"collection":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8973"}],"version-history":[{"count":0,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/media\/8976"}],"wp:attachment":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}