{"id":48700,"date":"2020-04-16T15:44:56","date_gmt":"2020-04-16T07:44:56","guid":{"rendered":"https:\/\/www.url.com.tw\/blog\/?p=48700"},"modified":"2020-04-13T15:46:16","modified_gmt":"2020-04-13T07:46:16","slug":"%e5%a4%a7%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7%e5%8f%aa%e9%9d%a0%e5%88%86%e6%9e%90%e9%82%84%e4%b8%8d%e5%a4%a0","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=48700","title":{"rendered":"\u5927\u6578\u64da\u884c\u92b7\u53ea\u9760\u5206\u6790\u9084\u4e0d\u5920"},"content":{"rendered":"

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\u884c\u92b7\u89c0\u5ff5\u7684\u516d\u5927\u932f\u8aa4\u8ff7\u601d<\/strong><\/span><\/p>\n

\u56de\u904e\u982d\u4f86\uff0c\u54c1\u724c\u884c\u92b7\u7684\u7d93\u71df\u6a21\u5f0f\u5c31\u96b1\u85cf\u5728\u5167\u90e8\uff0c\u5176\u4e2d\u6db5\u84cb\u6578\u64da\u7d71\u8a08\u53ca\u884c\u92b7\u7b56\u5283\u5169\u7a2e\u80fd\u529b\uff0c\u9996\u5148\u300c\u6578\u64da\u529b\u300d\uff0c\u7c21\u800c\u8a00\u4e4b\u5c31\u662f\u50f9\u503c\u5275\u9020\uff0c\u89c0\u5bdf\u9069\u5408\u7684\u5e02\u5834\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u7b56\u5283\u51fa\u9069\u7576\u7684\u92b7\u552e\u670d\u52d9\u3002\u518d\u4f86\u300c\u884c\u92b7\u529b\u300d\uff0c\u5c31\u662f\u50f9\u503c\u5c08\u5c6c\uff0c\u91dd\u5c0d\u76ee\u6a19\u65cf\u7fa4\u7d66\u4e88\u6700\u597d\u7684\u670d\u52d9\u54c1\u8cea\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u5c31\u662f\u5f9e\u300c\u6d1e\u4eba\u5fc3\u6249\u300d\u8d70\u5411\u300c\u52d5\u4eba\u5fc3\u6249\u300d\u7684\u7d93\u71df\u7406\u5ff5\uff0c\u5148\u4e86\u89e3\u9700\u6c42\u624d\u80fd\u8d70\u5165\u6d88\u8cbb\u8005\u5fc3\u4e2d\uff0c\u5275\u9020\u4f01\u696d\u7368\u6709\u7684\u54c1\u724c\u50f9\u503c\u3002<\/span><\/p>\n

\u4efb\u7acb\u4e2d\u900f\u9732\uff0c\u4e0d\u8ad6\u4f01\u696d\u5927\u5c0f\uff0c\u5927\u6578\u64da\u884c\u92b7\u539f\u7406\u5927\u540c\u5c0f\u7570\uff0c\u91dd\u5c0d\u5927\u6578\u64da\u7684\u8ff7\u601d\u4ed6\u63d0\u51fa\u4ee5\u4e0b\u516d\u9805\uff0c\u7b2c\u4e00\uff0c\u63a1\u96c6\u7684\u6a23\u672c\u7b49\u65bc\u5168\u9ad4\uff1f\u932f\uff01\u5176\u4e2d\u4e00\u5b9a\u6709\u672a\u63a1\u96c6\u7684\u8b8a\u6578\u56e0\u5b50\uff0c\u4e0d\u53ef\u80fd\u5c07\u6a23\u672c\u8996\u70ba\u5168\u9ad4\u9810\u6e2c\u3002\u7b2c\u4e8c\uff0c\u7528\u6d77\u91cf\u5305\u5bb9\u932f\u8aa4\uff1f\u4e0d\u662f\u5c11\u6578\u5c31\u53ef\u4ee5\u5ffd\u7565\uff0c\u932f\u8aa4\u5c31\u662f\u932f\u8aa4\u3002\u7b2c\u4e09\uff0c\u6578\u64da\u6bd4\u6f14\u7b97\u6cd5\u66f4\u91cd\u8981\uff0c\u300c\u5927\u300d\u6578\u64da\u672c\u8eab\u5c31\u662f\u7cbe\u78ba\u6027\uff1f\u4efb\u4f55\u6578\u64da\u53ea\u6709\u55ae\u4e00\u5206\u6790\uff0c\u7121\u6cd5\u505a\u4efb\u4f55\u9810\u6e2c\uff0c\u53cd\u800c\u662f\u4e8b\u5f8c\u8af8\u845b\u3002<\/span><\/p>\n

\u7b2c\u56db\uff0c\u53ea\u6c42\u76f8\u95dc\u6027\u4e0d\u6c42\u56e0\u679c\uff1f\u4ed6\u8aaa\uff1a\u300c\u53ea\u6709\u56e0\u679c\u8ad6\u624d\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u505a\u51fa\u771f\u6b63\u7684\u6c7a\u7b56\uff0c\u76f8\u95dc\u6027\u662f\u7121\u6cd5\u9810\u6e2c\u7684\u3002\u300d\u7576\u7136\uff0c\u76f8\u95dc\u6027\u4e5f\u5f88\u91cd\u8981\uff0c\u4f46\u662f\u5b83\u9084\u662f\u5c6c\u65bc\u56e0\u679c\u7684\u524d\u63d0\u3002\u7b2c\u4e94\uff0c\u7c21\u55ae\u76f4\u89ba\u7684\u5206\u6790\u6700\u597d\uff1f\u5f9e\u904e\u53bb\u7d2f\u7a4d\u7684\u6578\u64da\u96d6\u80fd\u6982\u7565\u63a8\u7b97\uff0c\u4f46\u50c5\u4f9b\u53c3\u8003\uff0c\u7d55\u5c0d\u7121\u6cd5\u9054\u5230\u6e96\u78ba\u9810\u6e2c\uff0c\u56e0\u70ba\u6db5\u84cb\u6574\u9ad4\u689d\u4ef6\u56e0\u7d20\u7684\u4e0d\u540c\uff0c\u7686\u6703\u7522\u751f\u4e0d\u540c\u5f71\u97ff\u53ca\u7d50\u679c\u3002\u7b2c\u516d\uff0c\u7d71\u8a08\u7121\u6cd5\u767c\u73fe\u7684\u4e8b\u60c5\uff1f\u9019\u66f4\u662f\u932f\u8aa4\u89c0\u5ff5\uff0c\u5149\u9760\u6578\u64da\u7121\u6cd5\u7cbe\u78ba\u7684\u5224\u65b7\uff0c\u6240\u4ee5\u4e00\u5b9a\u662f\u8981\u6709\u6578\u7a2e\u6a21\u578b\u548c\u8907\u96dc\u516c\u5f0f\u8a73\u7d30\u5206\u6790\u53ca\u89e3\u91cb\u3002<\/span><\/p>\n

\u4f01\u696d\u505a\u51fa\u884c\u92b7\u7b56\u7565\u524d\u7684\u95dc\u9375\u79d8\u8a23<\/strong><\/span><\/p>\n

\u5c31\u6b64\uff0c\u4efb\u7acb\u4e2d\u63d0\u5230\u4e00\u5be6\u4f8b\uff0c\u5728\u4e8c\u25cb\u4e00\u516b\u5e74\u7f8e\u570b\u65e5\u7528\u54c1\u5de8\u64d8\u5bf6\u9e7c(Procter & Gamble, P&G)\u70ba\u4f55\u6703\u7d42\u6b62\u8207\u81c9\u66f8\u7684\u5ee3\u544a\u6295\u653e\u9810\u7b97\uff1f\u7406\u7531\u5f88\u7c21\u55ae\uff0c\u7576\u521d\u81c9\u66f8\u91dd\u5c0d\u6709\u5bf5\u7269\u76f8\u7247\u8cbc\u6587\u4e4b\u7528\u6236\u8996\u70ba\u6709\u6548\u7684\u5ee3\u544a\u5c0d\u8c61\uff0c\u770b\u4f3c\u7cbe\u6e96\u6295\u653e\u7684\u5ba3\u50b3\u7b56\u7565\uff0c\u4f46\u80cc\u5f8c\u537b\u7121\u91dd\u5c0d\u7528\u6236\u4e4b\u9700\u6c42\u53ca\u504f\u597d\u9032\u884c\u5206\u6790\uff0c\u4e0d\u4f46\u7121\u6cd5\u9054\u5230\u5ee3\u544a\u6548\u76ca\uff0c\u53cd\u800c\u8b93\u7528\u6236\u5c0d\u4f01\u696d\u7522\u751f\u8ca0\u9762\u7684\u5f62\u8c61\uff0c\u5c31\u6b64\u9a57\u8b49\u518d\u5927\u7684\u8cc7\u6e90\u82e5\u7121\u7d93\u904e\u8a73\u7d30\u7b56\u5283\uff0c\u6d88\u8cbb\u8005\u4e5f\u4e0d\u6703\u4e0a\u9580\u3002<\/span><\/p>\n

\u300c\u9322\u8981\u82b1\u5728\u5200\u53e3\u4e0a\u300d\uff0c\u9019\u53e5\u8a71\u5728\u884c\u92b7\u88e1\u982d\u4e5f\u76f8\u7576\u5be6\u7528\uff0c\u4efb\u7acb\u4e2d\u611f\u6168\u8868\u793a\uff0c\u4f01\u696d\u82e5\u7f3a\u5c11\u6574\u9ad4\u7684\u6230\u7565\u601d\u7dad\uff0c\u4efb\u4f55\u7684\u884c\u92b7\u6c7a\u7b56\u90fd\u53ea\u662f\u6253\u9ad8\u7a7a\u7159\u706b\uff0c\u7121\u6cd5\u767c\u63ee\u771f\u6b63\u7684\u6548\u7528\u3002\u4ed6\u63d0\u5230\u570b\u5167\u5c11\u6709\u4f01\u696d\u64d8\u756b\u51fa\u884c\u92b7\u7814\u7a76\u90e8\u9580\uff0c\u91dd\u5c0d\u81ea\u8eab\u5ba2\u6236\u505a\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\u3002\u4e14\u591a\u6578\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71(CRM)\u7684\u5efa\u7f6e\u591a\u70ba\u8cc7\u8a0a\u4eba\u54e1\u8a2d\u8a08\uff0c\u4f46\u5176\u5be6\u6700\u4e86\u89e3\u9867\u5ba2\u6027\u8cea\u7684\u662f\u884c\u92b7\u4eba\u54e1\uff0c\u7406\u7576\u6b64\u5c08\u696d\u4eba\u54e1\u61c9\u4ee5\u884c\u92b7\u4eba\u54e1\u70ba\u4e3b\u3002<\/span><\/p>\n

\u5982\u4eca\uff0c\u6d88\u8cbb\u884c\u70ba\u96a8\u6642\u9593\u53ca\u6578\u4f4d\u79d1\u6280\u7684\u6642\u4ee3\u6539\u8b8a\uff0c\u4ee5\u300c\u8a18\u61b6\u300d\u70ba\u57fa\u790e\u7684\u8cfc\u8cb7\u6c7a\u7b56\u6a21\u5f0f\u4f86\u6d88\u8cbb\uff0c\u4f01\u696d\u82e5\u80fd\u5de7\u5999\u7684\u53bb\u8a98\u767c\u9867\u5ba2\u9700\u6c42\uff0c\u4e0d\u8ad6\u4e86\u89e3\u9867\u5ba2\u7684\u81ea\u767c\u6027\u9700\u6c42\uff0c\u751a\u81f3\u900f\u6790\u6d88\u8cbb\u7d50\u69cb\u53ca\u8cfc\u8cb7\u884c\u70ba\u52a0\u4ee5\u638c\u63e1\uff0c\u5373\u53ef\u900f\u904e\u5927\u6578\u64da\u5c07\u6d88\u8cbb\u8005\u884c\u70ba\u4e00\u4e00\u89e3\u6790\u3002\u4f46\u6700\u6838\u5fc3\u7684\u95dc\u9375\u9084\u662f\u300c\u52d5\u4eba\u5fc3\u6249\u300d\uff0c\u64c1\u6709\u6eab\u5ea6\u7684\u670d\u52d9\u9ad4\u9a57\u624d\u662f\u4f01\u696d\u6700\u6709\u6548\u7684\u6e9d\u901a\u6a4b\u6a11\u3002<\/span><\/p>\n

\"03-\u7406\u8ca1\u5468\u520a\u767c\u884c\u4eba\u6d2a\u5bf6\u5c71(\u5de6)\u3001\u4efb\u7acb\u4e2d(\u53f3)\"<\/a><\/p>\n

\u4efb\u7acb\u4e2d<\/span><\/p>\n

\u73fe\u8077\uff1a\u570b\u7acb\u81fa\u7063\u5927\u5b78\u7d42\u751f\u514d\u8a55\u4f30\u6559\u6388<\/span><\/p>\n

        \u975c\u5b9c\u5927\u5b78\u8cc7\u6df1\u7b56\u7565\u526f\u6821\u9577<\/span><\/p>\n

        \u975c\u5b9c\u5927\u5b78\u570b\u969b\u5b78\u9662\u9662\u9577<\/span><\/p>\n

        \u570b\u7acb\u81fa\u7063\u5927\u5b78\u7ba1\u7406\u5b78\u9662\u5168\u7403\u54c1\u724c\u8207\u884c\u92b7\u7814\u7a76\u4e2d\u5fc3\u4e3b\u4efb<\/span><\/p>\n

        \u570b\u7acb\u81fa\u7063\u5927\u5b78\u7ba1\u7406\u5b78\u9662\u570b\u969b\u4f01\u696d\u5b78\u7cfb\u66a8\u7814\u7a76\u6240\u884c\u92b7\u6559\u6388<\/span><\/p>\n

        \u570b\u7acb\u53f0\u7063\u5927\u5b78\u7d71\u8a08\u78a9\u58eb\u5b78\u4f4d\u5b78\u7d71\u8a08\u6559\u6388<\/span><\/p>\n

        \u4e2d\u83ef\u6c11\u570b\u591a\u570b\u7c4d\u4f01\u696d\u7814\u7a76\u5b78\u6703\u7406\u4e8b\u9577<\/span><\/p>\n

        \u4e2d\u83ef\u61c9\u7528\u7d71\u8a08\u5b78\u6703\u7406\u4e8b\u9577<\/span><\/p>\n

        \u4e2d\u83ef\u5546\u7ba1\u6559\u80b2\u767c\u5c55\u5b78\u6703\u7406\u4e8b\u9577<\/span><\/p>\n

        \u884c\u92b7\u79d1\u5b78\u5b78\u5831\u7e3d\u7de8\u8f2f<\/span><\/p>\n

        \u5168\u7403\u83ef\u4eba\u884c\u92b7\u806f\u76df(Global Chinese Marketing Federation)\u4e3b\u5e2d<\/span><\/p>\n

        \u4e9e\u6d32\u884c\u92b7\u806f\u76df(Asia Marketing Federation)\u53f0\u7063\u5340\u4ee3\u8868\u7406\u4e8b<\/span><\/p>\n

\u5b78\u6b77\uff1a\u7f8e\u570b\u4fc4\u4ea5\u4fc4\u5dde\u5dde\u7acb\u5927\u5b78\u5546\u5b78\u9662\u884c\u92b7\u7cfb\u535a\u58eb\u3001\u78a9\u58eb<\/span><\/p>\n

        \u7f8e\u570b\u4fc4\u4ea5\u4fc4\u5dde\u5dde\u7acb\u5927\u5b78\u7d71\u8a08\u7cfb\u78a9\u58eb<\/span><\/p>\n

        \u6de1\u6c5f\u5927\u5b78\u7ba1\u7406\u79d1\u5b78\u7814\u7a76\u6240\u78a9\u58eb<\/span><\/p>\n

        \u4e2d\u570b\u6587\u5316\u5927\u5b78\u5546\u5b78\u9662\u4f01\u696d\u7ba1\u7406\u5b78\u7cfb\u5b78\u58eb<\/span><\/p>\n

\u7d93\u6b77\uff1a\u570b\u7acb\u53f0\u7063\u5927\u5b78\u7d71\u8a08\u78a9\u58eb\u5b78\u4f4d\u5b78\u7a0b\u66a8\u7d71\u8a08\u6559\u5b78\u4e2d\u5fc3\u4e3b\u4efb<\/span><\/p>\n

        \u4e2d\u570b\u6587\u5316\u5927\u5b78\u5546\u5b78\u9662\u9662\u9577<\/span><\/p>\n

        \u4e2d\u570b\u6587\u5316\u5927\u5b78\u89c0\u5149\u4e8b\u696d\u5b78\u7cfb\u7cfb\u4e3b\u4efb<\/span><\/p>\n

        \u570b\u7acb\u81fa\u7063\u5927\u5b78\u7ba1\u7406\u5b78\u9662\u570b\u969b\u4f01\u696d\u5b78\u7cfb\u66a8\u7814\u7a76\u6240\u7cfb\u4e3b\u4efb<\/span><\/p>\n

        \u7f8e\u570b\u4fc4\u4ea5\u4fc4\u5dde\u5dde\u7acb\u5927\u5b78\u5546\u5b78\u9662\u884c\u92b7\u7cfb\u8b1b\u5e2b\u53ca\u7814\u7a76\u52a9\u7406<\/span><\/p>\n

        \u7f8e\u570bNationwide\u4fdd\u96aa\u516c\u53f8\u884c\u92b7\u7814\u7a76\u90e8\u9580\u7d71\u8a08\u9867\u554f<\/span><\/p>\n

        \u4e2d\u83ef\u7d93\u6fdf\u7814\u7a76\u9662\u7b2c\u4e09\u6240(\u570b\u5167\u7d93\u6fdf)\u52a9\u7406\u7814\u7a76\u54e1<\/span><\/p>\n

        \u5473\u5168\u98df\u54c1\u5de5\u696d\u80a1\u4efd\u6709\u9650\u516c\u53f8\u7e3d\u7d93\u7406\u5ba4\u4f01\u5283\u7d44\u4f01\u5283\u8ab2\u9577<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u6587\uff0e\u6d2a\u5bf6\u5c71<\/span><\/p>\n

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