{"id":47460,"date":"2019-03-15T16:35:48","date_gmt":"2019-03-15T08:35:48","guid":{"rendered":"https:\/\/www.url.com.tw\/blog\/?p=47460"},"modified":"2019-03-15T15:42:22","modified_gmt":"2019-03-15T07:42:22","slug":"%e5%96%84%e7%94%a8%e9%87%91%e9%8c%a2%e8%83%bd%e9%87%8f%ef%bc%8c%e5%89%b5%e9%80%a0%e4%ba%ba%e7%94%9f%e5%b9%b8%e7%a6%8f","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=47460","title":{"rendered":"\u5584\u7528\u91d1\u9322\u80fd\u91cf\uff0c\u5275\u9020\u4eba\u751f\u5e78\u798f"},"content":{"rendered":"

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\u64f4\u5927\u4f86\u8aaa\uff0c\u4f01\u696d\u548c\u54e1\u5de5\u5728\u505a\u670d\u52d9\u6642\uff0c\u53ef\u4ee5\u591a\u4e00\u500b\u601d\u8003\uff0c\u300c\u5982\u4f55\u8b93\u4e16\u754c\u66f4\u7f8e\u597d\uff1f\u300d\u8b6c\u5982\u8aaa\u77e5\u540d\u6236\u5916\u904b\u52d5\u54c1\u724cThe North Face\u7684\u5275\u8fa6\u4eba\u6e6f\u666e\u91d1\u65af(Douglas Tompkins)\uff0c\u4ed6\u5728\u667a\u5229\u8cb7\u4e86\u4e00\u584a\u571f\u5730\uff0c\u975e\u5e38\u5927\uff0c\u5927\u5230\u5f88\u591a\u4eba\u4ee5\u70ba\u4ed6\u8cb7\u90a3\u584a\u5730\u8981\u6c59\u67d3\u74b0\u5883\u7528\uff0c\u6216\u84cb\u7814\u7a76\u57fa\u5730\uff0c\u7576\u5730\u8fb2\u6c11\u5f88\u61a4\u6068\uff0c\u7576\u4ed6\u7684\u98db\u6a5f\u98db\u904e\u6642\uff0c\u5c31\u60f3\u7528\u69cd\u628a\u4ed6\u6253\u4e0b\u4f86\u3002\u4f46\u662f\u4ed6\u9000\u4f11\u4e4b\u5f8c\uff0c\u537b\u628a\u9019\u584a\u5730\u6350\u7d66\u667a\u5229\u653f\u5e9c\uff0c\u5e0c\u671b\u84cb\u4e00\u6574\u7247\u7684\u68ee\u6797\uff0c\u6539\u5584\u4e16\u754c\u7684\u7a7a\u6c23\u3002<\/span><\/p>\n

\u5289\u4f9d\u6c9b\u8868\u793a\uff0c\u6e6f\u666e\u91d1\u65af\u6350\u8d08\u68ee\u6797\u7684\u8209\u52d5\u8b93\u81ea\u5df1\u5f88\u611f\u52d5\uff0c\u6709\u6642\u5019\u6211\u5011\u4e5f\u53ef\u4ee5\u5728\u4eba\u751f\u4e2d\u505a\u4e9b\u898f\u5283\uff0c\u53bb\u6539\u5584\u5225\u4eba\u7684\u751f\u6d3b\u3002\u6709\u4e9b\u4eba\u770b\u4e86\u300a\u5584\u85aa\u300b\u9019\u672c\u66f8\uff0c\u89ba\u5f97\u505a\u4e00\u4e9b\u4e8b\u60c5\u597d\u50cf\u70ba\u4e86\u4ec0\u9ebc\u76ee\u7684\uff0c\u5176\u5be6\uff0c\u5728\u505a\u4e00\u4e9b\u4e8b\u60c5\u7684\u6642\u5019\uff0c\u5b8c\u5168\u6c92\u6709\u76ee\u7684\u53bb\u505a\uff0c\u56de\u5831\u6703\u66f4\u5927\u3002<\/span><\/p>\n

\u5979\u66f4\u9f13\u52f5\u670b\u53cb\uff0c\u4e0d\u8981\u541d\u60dc\u7d66\u5225\u4eba\uff0c\u82f1\u6587\u6709\u4e00\u53e5\u8a71\u300cTO GIVE IS TO GET\u300d\uff0cGIVE\u5c31\u662f\u6295\u8cc7\uff0cGET\u5c31\u662f\u5229\u6f64\uff0c\u6709\u6295\u8cc7\u5c31\u6709\u5229\u6f64\uff0c\u56e0\u70ba\u300c\u5bcc\u6709\u4e0d\u4e00\u5b9a\u662f\u91d1\u9322\u4e0a\u7684\u5bcc\u6709\uff0c\u5fc3\u80f8\u5920\u5bec\u5927\uff0c\u53ef\u4ee5\u70ba\u5225\u4eba\u5e36\u4f86\u597d\u8655\uff0c\u4e5f\u662f\u4e00\u7a2e\u8ca1\u5bcc\u3002\u300d\u5728\u7d66\u7684\u904e\u7a0b\u4e2d\uff0c\u4e0d\u8b93\u5225\u4eba\u81ea\u5351\uff0c\u5225\u4eba\u6210\u529f\u4e86\uff0c\u6703\u56e0\u70ba\u4f60\u7684\u5206\u4eab\u800c\u611f\u6fc0\u4f60\uff0c\u9019\u6a23\u7684\u80fd\u91cf\u5c31\u6709\u52a0\u4e58\u7684\u6548\u679c\u3002<\/span><\/p>\n

\u56de\u5230\u521d\u5fc3  \u751f\u6d3b\u7c21\u55ae\u5c31\u662f\u7f8e<\/strong><\/span><\/p>\n

\u65b0\u7684\u4e00\u5e74\u958b\u59cb\uff0c\u5289\u4f9d\u6c9b\u8a8d\u70ba\u6bcf\u4e00\u500b\u4eba\u90fd\u61c9\u8a72\u56de\u5230\u300c\u521d\u5fc3\u300d\uff0c\u624d\u80fd\u9047\u898b\u66f4\u597d\u7684\u81ea\u5df1\u3002\u4ec0\u9ebc\u53eb\u505a\u300c\u521d\u5fc3\u300d\u5462\uff1f \u5c31\u662f\u4eba\u751f\u4e00\u958b\u59cb\u7684\u6642\u5019\uff0c\u6211\u5011\u5c0d\u81ea\u5df1\u8a31\u4e0b\u7684\u76ee\u6a19\uff0c\u53ef\u4ee5\u8aaa\u6211\u5011\u4e00\u958b\u59cb\u6700\u60f3\u505a\u7684\u4e8b\uff0c\u5e0c\u671b\u81ea\u5df1\u9054\u5230\u4ec0\u9ebc\u76ee\u6a19\u3002<\/span><\/p>\n

\u6211\u5011\u5de5\u4f5c\u4e4b\u5f8c\uff0c\u9019\u500b\u521d\u5fc3\u6703\u88ab\u907a\u5fd8\u6389\uff0c\u6211\u5011\u5e38\u5e38\u6703\u53bb\u505a\u81ea\u5df1\u8a0e\u53ad\u7684\u4e8b\u3001\u8cb7\u4e0d\u9700\u8981\u7684\u6771\u897f\u3001\u4ed8\u4e0d\u9700\u8981\u7684\u5e33\u55ae\uff0c\u6240\u4ee5\u8981\u9047\u898b\u66f4\u597d\u7684\u81ea\u5df1\uff0c\u5c31\u8981\u8b93\u81ea\u5df1\u904e\u5f97\u66f4\u7c21\u55ae\uff0c\u300c\u4e0d\u8981\u7528\u5225\u4eba\u7684\u5e78\u798f\u4e08\u91cf\u81ea\u5df1\u7684\u52aa\u529b\u300d\u3002<\/span><\/p>\n

\u4e8c\u25cb\u4e00\u4e03\u5e74\u8afe\u8c9d\u723e\u7d93\u6fdf\u5b78\u734e\u5f97\u4e3b\u585e\u52d2(Richard Thaler)\u63d0\u5230\u4e00\u500b\u300c\u7a1f\u8ce6\u6548\u61c9\u300d\uff0c\u5c31\u662f\u7576\u4f60\u64c1\u6709\u4e00\u500b\u6771\u897f\u6642\uff0c\u4f60\u5c0d\u5b83\u7684\u8a55\u4f30\u4e0d\u6703\u5927\u65bc\u4f60\u9084\u6c92\u64c1\u6709\u5b83\u7684\u6642\u5019\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u4f60\u4eca\u5929\u5fc3\u60c5\u4e00\u767e\u5206\uff0c\u4f60\u5728\u8def\u4e0a\u64bf\u5230\u4e00\u767e\u584a\uff0c\u5fc3\u60c5\u6307\u6578\u99ac\u4e0a\u4e0a\u5347\u4e94\u5341\uff0c\u5230\u4e00\u767e\u4e94\u5341\u5206\uff0c\u53ef\u662f\u4f60\u4e0a\u73ed\u9072\u5230\u3001\u88ab\u6263\u4e86\u4e00\u767e\u5143\uff0c\u4f60\u7684\u5fc3\u60c5\u6307\u6578\u99ac\u4e0a\u4e0b\u964d\u5230\u4e03\u5341\u4e94\u5206\uff0c\u8868\u9762\u4e0a\u4f60\u5f97\u4e00\u767e\u3001\u5931\u4e00\u767e\uff0c\u6c92\u6709\u5dee\uff0c\u4f46\u4f60\u7684\u5fc3\u60c5\u537b\u6bd4\u525b\u958b\u59cb\u7684\u4e00\u767e\u9084\u8981\u4f4e\u3002<\/span><\/p>\n

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\u5289\u4f9d\u6c9b\u8868\u793a\uff0c\u81ea\u5df1\u6709\u4e00\u500b\u7fd2\u6163\uff0c\u6bcf\u5e74\u7684\u4e00\u958b\u59cb\uff0c\u6703\u5217\u51fa\u6700\u60f3\u505a\u7684\u5341\u4ef6\u4e8b\uff0c\u6bcf\u5e74\u53bb\u6aa2\u8996\uff0c\u5979\u5f88\u9ad8\u8208\u5df2\u7d93\u5728\u9019\u689d\u8def\u4e0a\u524d\u9032\uff0c\u8eab\u908a\u6709\u5f88\u591a\u7684\u8cb4\u4eba\uff0c\u5979\u8a8d\u70ba\uff0c\u7c21\u55ae\u6700\u7f8e\uff0c\u60f3\u6cd5\u7c21\u55ae\u4e00\u9ede\u3001\u6295\u8cc7\u7c21\u55ae\u4e00\u9ede\u3001\u5c0d\u81ea\u5df1\u597d\u4e00\u9ede\uff0c\u63a5\u53d7\u81ea\u5df1\u7684\u4e0d\u5b8c\u7f8e\uff0c\u751f\u6d3b\u7c21\u55ae\u5c31\u662f\u4e00\u7a2e\u7f8e\u3002<\/span><\/p>\n

\"05<\/p>\n

\u5289\u4f9d\u6c9b<\/strong><\/span><\/p>\n

\u539f\u540d\u5289\u61b6\u5982\uff0c\u5169\u5cb8\u66a2\u92b7\u7406\u8ca1\u66f8\u4f5c\u5bb6\uff0c\u4ee5\u7406\u6027\u8207\u611f\u6027\u4e26\u91cd\u7684\u601d\u7dad\uff0c\u5256\u6790\u6642\u4e0b\u7537\u5973\u300c\u5fc3\u9748\u300d\u53ca\u300c\u7406\u8ca1\u300d\u7684\u5404\u5f0f\u554f\u984c\uff0c\u5df2\u51fa\u7248\u4e8c\u5341\u9918\u672c\u66f8\u7c4d\u3002<\/span><\/p>\n

\u5beb\u4f5c\u4e4b\u5916\uff0c\u71b1\u611b\u7d20\u98df\u53ca\u7c21\u55ae\u7684\u6709\u6a5f\u751f\u6d3b\uff0c\u66fe\u70ba\u7bc0\u76ee\u4e3b\u6301\u4eba\u3001\u5c08\u6b04\u4f5c\u5bb6\uff0c\u7d93\u5e38\u53d7\u9080\u81f3\u5404\u5927\u55ae\u4f4d\u6f14\u8b1b\u3001\u7bc0\u76ee\u9304\u5f71\u53ca\u4ee3\u8a00\uff0c\u73fe\u70ba\u4e2d\u570b\u570b\u5bb6\u7d1a\u4e8c\u7d1a\u5fc3\u7406\u8aee\u5546\u5e2b\u3002<\/span><\/p>\n

\u6700\u65b0\u8457\u4f5c\uff1a<\/strong><\/span><\/p>\n

\u9047\u898b\u66f4\u597d\u7684\u81ea\u5df1\uff0cSWAN\u7684\u50f9\u503c\u6295\u8cc7\u6cd5<\/span><\/p>\n

\u63d0\u65e9\u9000\u4f1125\u5e74\uff0c\u63ed\u958b\u7406\u8ca1\u5546\u54c1\u4e0d\u70ba\u4eba\u77e5\u7684\u9a5a\u4eba\u79d8\u5bc6<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u6587\uff0e\u6d2a\u5bf6\u5c71<\/span><\/p>\n

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