{"id":40523,"date":"2016-09-02T10:00:05","date_gmt":"2016-09-02T02:00:05","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=40523"},"modified":"2016-09-01T12:49:30","modified_gmt":"2016-09-01T04:49:30","slug":"%e7%ae%a1%e7%90%86%e5%8f%af%e4%bb%a5%e6%9b%b4smart-omni%e9%80%9a%e8%b7%af%e6%99%82%e4%bb%a3%e4%be%86%e8%87%a8","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=40523","title":{"rendered":"\u7ba1\u7406\u53ef\u4ee5\u66f4Smart Omni\u901a\u8def\u6642\u4ee3\u4f86\u81e8"},"content":{"rendered":"<p><span style=\"font-size:16px;line-height:1.6em;\">\u7576\u6d88\u8cbb\u8005\u6210\u70ba\u5de5\u4f5c\u6838\u5fc3\uff0c\u7121\u8ad6\u7dda\u4e0a\u7dda\u4e0b\uff0c\u6700\u91cd\u8981\u662f\u80fd\u5275\u9020\u500b\u6027\u5316\u54c1\u724c\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u3010\u6587\uff0f\u6797\u4e4b\u6668\u3011<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2016\/09\/5.jpg\" ><img loading=\"lazy\" alt=\"5\" class=\"alignnone size-medium wp-image-40524\" height=\"440\" src=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2016\/09\/5-590x440.jpg\" width=\"590\" srcset=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2016\/09\/5-590x440.jpg 590w, https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2016\/09\/5.jpg 750w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u81ea\u5f9e\u667a\u6167\u624b\u6a5f\u666e\u53ca\u4ee5\u4f86\uff0c\u6108\u4f86\u6108\u591a\u96f6\u552e\u3001\u670d\u52d9\u696d\u8005\u5728\u8b1bO2O\uff0c\u6240\u8b02Online-to-Offline\uff0c\u4ea6\u5373\u628a\u6d88\u8cbb\u8005\u5f9e\u7dda\u4e0a\u5e73\u53f0\u5f15\u5c0e\u5230\u7dda\u4e0b\u5546\u5e97\uff0c\u6216\u662fOffline-to-Online\uff0c\u4e5f\u5c31\u662f\u628a\u7dda\u4e0b\u5546\u54c1\u653e\u5230\u7dda\u4e0a\u92b7\u552e\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u53ef\u60dc\u591a\u6578\u6642\u5019\uff0c\u9019\u5169\u7a2e\u89c0\u9ede\u90fd\u662f\u898b\u6a39\u4e0d\u898b\u6797\u7684\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u7dda\u4e0a\u7dda\u4e0b\u6c92\u6709\u5206\u754c<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u9996\u5148\uff0c\u53f0\u7063\u667a\u6167\u624b\u6a5f\u666e\u53ca\u8fd180%\u3001\u6c11\u773e\u5e73\u5747\u6bcf\u5929\u6ed1\u624b\u6a5f3\u5c0f\u6642\uff0c\u90fd\u662f\u4e16\u754c\u7b2c\u4e00\u3002\u5728\u9019\u6a23\u7db2\u8def\u6975\u5ea6\u666e\u53ca\u7684\u793e\u6703\uff0c\u7dda\u4e0a\u7dda\u4e0b\u57fa\u672c\u662f\u540c\u4e00\u7fa4\u6d88\u8cbb\u8005\uff0c\u4ed6\u5011\u9019\u4e00\u79d2\u5728\u4f60\u5e97\u88e1\uff0c\u4e0b\u4e00\u79d2\u5c31\u5728\u4e0a\u7db2\uff0c\u9019\u4e00\u5206\u9418\u5728\u793e\u7fa4\u7db2\u7ad9\uff0c\u4e0b\u4e00\u5206\u9418\u53c8\u5728\u901a\u8a0a\u8edf\u9ad4\u3002\u628a\u9019\u4e9b\u4eba\u7684\u6d88\u8cbb\u6c7a\u7b56\u6b77\u7a0b\uff0c\u50c5\u7528\u7dda\u4e0a\u3001\u7dda\u4e0b\u5169\u6b65\u9a5f\u5340\u9694\uff0c\u5f80\u5f80\u592a\u904e\u7c21\u5316\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u7dda\u4e0a\u7dda\u4e0b\u7af6\u722d\u4e00\u6a23\u6fc0\u70c8<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u53e6\u4e00\u65b9\u9762\uff0cOnline\u548cOffline\u4e0d\u50c5\u5404\u6709\u751f\u614b\uff0c\u4e14\u90fd\u6975\u5ea6\u7af6\u722d\u3002\u76f8\u8f03\u7d14\u7db2\u8def\u8ca9\u552e\uff0c\u628a\u6d88\u8cbb\u8005\u5f9e\u7dda\u4e0a\u5f15\u5230\u7dda\u4e0b\u5b8c\u6210\u4ea4\u6613\uff0c\u4e0d\u50c5\u6642\u9593\u62c9\u9577\uff0c\u5230\u9054\u5be6\u9ad4\u5e97\u9ede\u904e\u7a0b\u4e2d\uff0c\u4e5f\u6709\u592a\u591a\u8a98\u60d1\u53ef\u80fd\u8b93\u4ed6\u6539\u8b8a\u5fc3\u610f\u3002\u540c\u6a23\u9053\u7406\uff0c\u7dda\u4e0b\u7522\u54c1\u8207\u670d\u52d9\u8981\u5728\u7db2\u8def\u4e0a\u92b7\u552e\uff0c\u4e5f\u5f97\u9762\u5c0d\u7db2\u8def\u539f\u751f\u540c\u696d\u7684\u7af6\u722d\uff0c\u7dda\u4e0b\u7a4d\u7d2f\u7684\u512a\u52e2\uff0c\u4f86\u5230\u6578\u4f4d\u4e16\u754c\u4e0d\u4e00\u5b9a\u4ecd\u820a\u6210\u7acb\uff0c\u6709\u6642\u751a\u81f3\u6210\u70ba\u7d2f\u8d05\u3002\u56e0\u6b64\uff0cO2O\u7406\u60f3\u4e0a\u53ef\u4ee5\u64f4\u5927\u5e02\u5834 \uff0c\u4f46\u7531\u65bc\u8981\u540c\u6642\u5f81\u670d\u5169\u500b\u9ad8\u5ea6\u7af6\u722d\u7684\u7570\u8cea\u74b0\u5883\uff0c\u5be6\u52d9\u4e0a\u5f80\u5f80\u53cd\u800c\u4e8b\u500d\u529f\u534a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u5168\u901a\u8def\u96f6\u552e<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u56e0\u6b64\u5728\u8fd1\u5e74\u4f86\uff0c\u5728\u7f8e\u570b\u96f6\u552e\u696d\uff0c\u5927\u5bb6\u5df2\u7d93\u958b\u59cb\u7528\u66f4\u9032\u6b65\u7684\u89c0\u5ff5\u53bb\u770b\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u5354\u4f5c\uff0c\u5176\u4e2d\u4e00\u500b\u6f38\u6f38\u6210\u70ba\u4e3b\u6d41\u7684\u601d\u7dad\uff0c\u7a31\u4f5cOmni-Channel Retail\uff0c\u7ffb\u8b6f\u6210\u4e2d\u6587\u7a31\u70ba\u300c\u5168\u901a\u8def\u96f6\u552e\u300d\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u5728\u5168\u901a\u8def\u96f6\u552e\u7684\u4e16\u754c\uff0c\u6d88\u8cbb\u8005\u8b8a\u6210\u5de5\u4f5c\u7684\u6838\u5fc3\uff0c\u7121\u8ad6\u4ed6\u900f\u904e\u7dda\u4e0a\u7684\u54c1\u724c\u7db2\u7ad9\u3001\u54c1\u724cApps\u3001Facebook\u3001YouTube\u3001Instagram\u7b49\u793e\u7fa4\u5a92\u9ad4\uff0cSnapchat\u3001FB Messenger\u3001\u7c21\u8a0a\u7b49\u901a\u8a0a\u5e73\u53f0\uff0c\u6216\u662f\u7dda\u4e0b\u7684\u8857\u908a\u5e97\u3001\u767e\u8ca8\u5c08\u6ac3\u3001\u81e8\u6642\u5e97\u9ede\u3001\u6d3b\u52d5\u73fe\u5834\uff0c\u90fd\u80fd\u5f97\u5230\u548c\u8ae7\u4e14\u4ea4\u97ff\u7684\u54c1\u724c\u9ad4\u9a57\u3002\u6b64\u5916\uff0c\u54c1\u724c\u5ef6\u4f38\u51fa\u7684\u9019\u4e9b\u670d\u52d9\u9ad4\u7cfb\uff0c\u4e0d\u50c5\u80fd\u5920\u8a8d\u8b58\u4ed6\u662f\u8ab0\uff0c\u66f4\u80fd\u6839\u64da\u4ed6\u7684\u500b\u6027\u3001\u8208\u8da3\u3001\u8cfc\u8cb7\u7fd2\u6163\uff0c\u4ee5\u53ca\u5148\u524d\u8d70\u904e\u7684\u6c7a\u7b56\u6b77\u7a0b\uff0c\u63d0\u4f9b\u7d66\u4ed6\u7576\u4e0b\u6700\u9069\u5408\u7684\u8cc7\u8a0a\u8207\u670d\u52d9\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u5168\u901a\u8def\u8cfc\u7269\u8eca<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u9019\u6a23\u591a\u901a\u9053\u7dca\u5bc6\u5354\u4f5c\u7684\u6d88\u8cbb\u9ad4\u7cfb\uff0c\u53ef\u4ee5\u505a\u5230\u8a31\u591a\u975e\u5e38\u9ad4\u8cbc\u7684\u670d\u52d9\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5168\u901a\u8def\u8cfc\u7269\u8eca\u5c31\u662f\u5176\u4e2d\u6700\u57fa\u672c\u7684\u529f\u80fd\uff0c\u63db\u8a00\u4e4b\uff0c\u7576\u4f60\u628a\u67d0\u500b\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u5f8c\uff0c\u7121\u8ad6\u4f60\u5728\u684c\u9762\u5b98\u7db2\u3001\u884c\u52d5\u5b98\u7db2\u3001App\uff0c\u751a\u81f3\u672a\u4f86\u5728\u5be6\u9ad4\u5e97\u9762\uff0c\u53ea\u8981\u767b\u5165\u4e4b\u5f8c\uff0c\u90fd\u53ef\u4ee5\u770b\u5230\u9019\u500b\u5546\u54c1\u5728\u4f60\u7684\u8cfc\u7269\u8eca\u88e1\u9762\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u9019\u500b\u529f\u80fd\u96d6\u7136\u57fa\u672c\uff0c\u4f46\u5728\u6642\u9593\u6108\u4f86\u6108\u788e\u7247\u5316\u7684\u4eca\u65e5\uff0c\u5c0d\u6d88\u8cbb\u8005\u800c\u8a00\u662f\u65e5\u76ca\u91cd\u8981\u3002\u56e0\u70ba\u4f60\u9019\u4e00\u79d2\u53ef\u80fd\u5728\u5bb6\u88e1\u96fb\u8166\u4e0a\u8cfc\u7269\uff0c\u51fa\u9580\u5f8c\u5728\u6377\u904b\u4e0a\u53c8\u7528\u624b\u6a5f\u7e7c\u7e8c\uff0c\u5230\u4e86\u516c\u53f8\u958b\u59cb\u5de5\u4f5c\u3001\u958b\u6703\uff0c\u5348\u4f11\u6642\u60f3\u5230\u53c8\u7528\u8fa6\u516c\u5ba4\u96fb\u8166\u767b\u5165\u53bb\u770b\u770b\uff0c\u6700\u5f8c\u665a\u4e0a\u56de\u5bb6\u624d\u62ff\u8d77\u5e73\u677f\u7d50\u5e33\u3002\u9019\u4e9b\u901a\u8def\u4e0a\uff0c\u5982\u679c\u6c92\u6709\u7d71\u4e00\u7684\u8cfc\u7269\u8eca\uff0c\u90a3\u9ebc\u4f60\u6bcf\u6b21\u90fd\u5f97\u5f9e\u96f6\u958b\u59cb\uff0c\u5b8c\u6210\u6d88\u8cbb\u7684\u610f\u9858\u8207\u6a5f\u7387\u7576\u7136\u5927\u5927\u964d\u4f4e\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u500b\u4eba\u5316\u552e\u524d\u3001\u552e\u5f8c\u670d\u52d9<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u800c\u7576\u54c1\u724c\u65d7\u4e0b\u7684\u5404\u500b\u901a\u8def\u5df2\u7d93\u8a8d\u8b58\u67d0\u500b\u9867\u5ba2\uff0c\u90a3\u9ebc\u500b\u4eba\u5316\u4fbf\u53ef\u4ee5\u5f80\u6d88\u8cbb\u7684\u4e0a\u3001\u4e0b\u6e38\u670d\u52d9\u79fb\u52d5\uff0c\u63db\u8a00\u4e4b\uff0c\u63d0\u4f9b\u5c08\u5c6c\u7684\u552e\u524d\u3001\u552e\u5f8c\u670d\u52d9\u3002\u500b\u6027\u5316\u670d\u52d9Amazon\u5df2\u7d93\u884c\u4e4b\u6709\u5e74\uff0c\u4f46\u96a8\u8457\u667a\u6167\u624b\u6a5f\u3001\u793e\u7fa4\u5a92\u9ad4\u7684\u666e\u53ca\uff0c\u5e36\u4f86\u5c0d\u6bcf\u500b\u6d88\u8cbb\u8005\u66f4\u5168\u9762\u7684\u7406\u89e3\uff0c\u500b\u4eba\u5316\u5c07\u6703\u6108\u4f86\u6108\u6e96\u78ba\uff0c\u4e5f\u8d8a\u4f86\u8d8a\u5ee3\u6cdb\u4e0b\u653e\u3002\u53e6\u4e00\u65b9\u9762\uff0cDisney\u6a02\u5712\u7528\u5b98\u7db2\u3001App \u8207\u667a\u6167\u624b\u74b0\u5354\u4f5c\u6240\u7d44\u6210\u7684\u500b\u4eba\u5316\u9ad4\u7cfb\uff0c\u67d0\u7a2e\u7a0b\u5ea6\u5c31\u662f\u672a\u4f86\u5168\u901a\u8def\u670d\u52d9\u6a21\u5f0f\u7684\u96db\u5f62\u3002\u985e\u4f3c\u7684\u67b6\u69cb\uff0c\u53ef\u4ee5\u9810\u671f\u7684\uff0c\u5c07\u6703\u6f38\u6f38\u5728\u96f6\u552e\u3001\u670d\u52d9\u696d\u4e2d\u64f4\u6563\u958b\u4f86\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color:#800080;\"><strong><span style=\"font-size: 16px; line-height: 1.6em;\">\u25a0\u54c1\u724c\u662f\u6838\u5fc3<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u800c\u7576\u6d88\u8cbb\u8005\u7d93\u5e38\u5728\u4e0d\u540c\u901a\u8def\u4e2d\u8207\u4f60\u7684\u4f01\u696d\u4e92\u52d5\u3001\u4ea4\u6613\uff0c\u9664\u4e86\u63d0\u4f9b\u7d66\u4ed6\u5011\u500b\u6027\u5316\u7684\u670d\u52d9\uff0c\u53e6\u4e00\u500b\u91cd\u9ede\uff0c\u5c31\u662f\u4e00\u81f4\u7684\u54c1\u724c\u5370\u8c61\u3002\u63db\u8a00\u4e4b\uff0c\u7576\u901a\u8def\u8b8a\u5f97\u8907\u96dc\uff0c\u4e00\u500b\u54c1\u724c\u7684\u4e2d\u5fc3\u601d\u60f3\u5982\u679c\u4e0d\u660e\u78ba\u3001\u6216\u662f\u4e0d\u5805\u5b9a\uff0c\u5c31\u5bb9\u6613\u986f\u9732\u51fa\u4f86\uff0c\u653e\u5927100\u500d\u5f8c\uff0c\u597d\u58de\u54c1\u724c\u9ad8\u4e0b\u7acb\u898b\u3002\u56e0\u6b64\uff0c\u56de\u5230\u6838\u5fc3\uff0c\u4f01\u696d\u5fc5\u9808\u5c0d\u81ea\u5df1\u7d93\u71df\u7684\u54c1\u724c\uff0c\u6709\u660e\u78ba\u4e14\u512a\u79c0\u7684\u5b9a\u7fa9\uff0c\u624d\u80fd\u5728\u96f6\u552e\u8207\u670d\u52d9\u5f80\u5168\u901a\u8def\u6574\u5408\u7684\u5927\u6d17\u724c\u904e\u7a0b\u4e2d\uff0c\u6210\u70ba\u9818\u5148\u8005\u7684\u89d2\u8272\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\uff08\u672c\u6587\u6458\u81ea<a href=\"http:\/\/www.30.com.tw\/journal_content_b144.html\"  target=\"_blank\">\u300a30\u300b\u96dc\u8a8c2016\u5e748\u6708\u865f\u300a\u5546\u696d4.0 \u5e74\u8f15\u4eba\u65b0\u5de5\u4f5c\u6a5f\u6703\u4f86\u4e86\u300b<\/a>\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size:16px;line-height:1.6em;\">\u7576\u6d88\u8cbb\u8005\u6210\u70ba\u5de5\u4f5c\u6838\u5fc3\uff0c\u7121\u8ad6\u7dda\u4e0a\u7dda\u4e0b\uff0c\u6700\u91cd\u8981\u662f\u80fd\u5275\u9020\u500b\u6027\u5316\u54c1\u724c\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u3010\u6587\uff0f\u6797\u4e4b\u6668\u3011<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2016\/09\/5.jpg\" ><\/a><\/p>\n<p><span style=\"font-size:16px;line-height:1.6em;\">\u81ea\u5f9e\u667a\u6167\u624b\u6a5f\u666e\u53ca\u4ee5\u4f86\uff0c\u6108\u4f86\u6108\u591a\u96f6\u552e\u3001\u670d\u52d9\u696d\u8005\u5728\u8b1bO2O\uff0c\u6240\u8b02Online-to-Offline\uff0c\u4ea6\u5373\u628a\u6d88\u8cbb\u8005\u5f9e\u7dda\u4e0a\u5e73\u53f0\u5f15\u5c0e\u5230\u7dda\u4e0b\u5546\u5e97\uff0c\u6216\u662fOffline-to-Online\uff0c\u4e5f\u5c31\u662f\u628a\u7dda\u4e0b\u5546\u54c1\u653e\u5230\u7dda\u4e0a\u92b7\u552e <span class='read-more'><a href=\"https:\/\/www.url.com.tw\/blog\/?p=40523\" >\u2026\u7e7c\u7e8c\u95b1\u8b80<\/a><\/span><\/span><\/p>\n<div class=\"clear-float\"><\/div>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2097,1770],"tags":[13641,13642],"_links":{"self":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/40523"}],"collection":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40523"}],"version-history":[{"count":0,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/40523\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}