{"id":37604,"date":"2015-10-08T10:00:51","date_gmt":"2015-10-08T02:00:51","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=37604"},"modified":"2015-10-07T13:55:23","modified_gmt":"2015-10-07T05:55:23","slug":"%e4%b8%8d%e5%8f%aa%e6%b1%82%e3%80%8c%e5%bf%ab%e3%80%8d%ef%bc%8c%e6%9b%b4%e6%b1%82%e6%9c%80%e3%80%8c%e6%99%82%e5%b0%9a%e3%80%8d-hm%e9%9d%a0%e4%b8%80%e5%80%8b%e5%ad%97%ef%bc%9adaring%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=37604","title":{"rendered":"\u4e0d\u53ea\u6c42\u300c\u5feb\u300d\uff0c\u66f4\u6c42\u6700\u300c\u6642\u5c1a\u300d H&M\u9760\u4e00\u500b\u5b57\uff1aDaring\uff01"},"content":{"rendered":"

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 <\/p>\n

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 <\/p>\n

\u5f9e\u670d\u88dd\u54c1\u724c\u5230\u751f\u6d3b\u98a8\u683c<\/span><\/strong><\/span><\/p>\n

\u7576\u5feb\u6642\u5c1a\u5e02\u5834\u65e5\u76ca\u98fd\u548c\uff0c\u767c\u5c55\u670d\u98fe\u4ee5\u5916\u7684\u7522\u54c1\u7dda\u6210\u4e86\u65b0\u7684\u6551\u547d\u4e39\u3002\u70ba\u4e86\u5728\u54c1\u724c\u50f9\u503c\u7d05\u5229\u5c1a\u5b58\u6642\u70ba\u672a\u4f86\u92ea\u8def\uff0cH&M\u6436\u5148\u5176\u4ed6\u54c1\u724c\u6295\u5165\u66f4\u591a\u7684\u7522\u54c1\u7dda\uff0c\u751a\u81f3\u8f49\u578b\u6210\u5168\u6982\u5ff5\u7684\u751f\u6d3b\u98a8\u683c\u5546\u5834\u3002<\/span><\/p>\n

H&M\u7684\u91ce\u5fc3\uff0c\u5728\u65bc\u4ee5\u4fbf\u5b9c\u7684\u50f9\u683c\u3001\u63d0\u4f9b\u6a6b\u8de8\u5168\u5e74\u9f61\u5c64\u9700\u6c42\u3001\u4e26\u64c1\u6709\u7cbe\u54c1\u8a2d\u8a08\u52a0\u6301\u7684\u7522\u54c1\uff0c\u6e05\u695a\u5b9a\u4f4d\u7b2c\u4e09\u8c61\u9650\u3002\u300c\u8207\u7af6\u722d\u8005\u6700\u5927\u7684\u4e0d\u540c\uff0c\u5728\u65bc\u6211\u5011\u80fd\u6eff\u8db3\u5404\u7a2e\u9700\u6c42\uff0c\u300d\u5967\u723e\u68ee\u8aaa\uff0c\u300c\u6211\u5011\u8ce3\u7684\u662f\u4e00\u7a2e\u6642\u5c1a\u7684\u751f\u6d3b\u6982\u5ff5\uff0c\u4e26\u4e14\u4ee5\u597d\u7684\u8a2d\u8a08\u53ca\u5be6\u60e0\u50f9\u683c\u70ba\u51fa\u767c\u9ede\u3002\u300d<\/span><\/p>\n

\u73fe\u5728\u7684H&M\u4e0d\u53ea\u6709\u7537\u5973\u88dd\u3001\u5b69\u7ae5\u670d\u98fe\uff0c\u66f4\u6709\u5c08\u9580\u7684\u978b\u5b50\u3001\u9996\u98fe\u5340\uff0c\u9084\u6709\u5c45\u5bb6\u7528\u54c1\u2500\u2500H&M Home\u3002\u8ab0\u6703\u60f3\u5230\u5728\u8cb7\u8863\u670d\u7684\u540c\u6642\u4e5f\u9806\u4fbf\u8cb7\u689d\u6d74\u5dfe\u5462\uff1fH&M\u5728\u672a\u4f86\u9084\u6253\u7b97\u958b\u767c\u5f69\u599d\u3001\u8eab\u9ad4\u8b77\u7406\u53ca\u8b77\u9aee\u8b77\u7406\u7b49\u65b0\u7522\u54c1\uff0c\u6253\u9020\u4e00\u500b\u5168\u6982\u5ff5\u7684\u767e\u8ca8\u5546\u5834\uff0c\u8ce3\u7684\u4e0d\u50c5\u662f\u5546\u54c1\uff0c\u66f4\u662f\u4e00\u7a2e\u6642\u5c1a\u7684\u300cLifestyle\u300d\u3002<\/span><\/p>\n

 <\/p>\n

CSR\u4e5f\u80fd\u662f\u7da0\u8272\u884c\u92b7<\/span><\/strong><\/span><\/p>\n

\u96d6\u7136\u5feb\u6642\u5c1a\u7d66\u4e86\u6d88\u8cbb\u8005\u6975\u70ba\u65b9\u4fbf\u3001\u4fbf\u5b9c\u7684\u6d41\u884c\u7522\u54c1\uff0c\u4f46\u5728\u300a\u6642\u5c1a\u4ee3\u50f9\uff08The True Cost\uff09\u300b\u7684\u7d00\u9304\u7247\u4e2d\uff0c\u537b\u4e5f\u5c0d\u5feb\u6642\u5c1a\u63d0\u51fa\u4e86\u8cea\u7591\u8207\u63a7\u8a34\u3002<\/span><\/p>\n

H&M\u9762\u5c0d\u7684\u6311\u6230\u4e0d\u50c5\u50c5\u662f\u5feb\u6642\u5c1a\u54c1\u724c\u9593\u7684\u7af6\u722d\u6230\u5c40\uff0c\u66f4\u662f\u5728\u5be6\u8e10\u300c\u6700\u76f8\u5b9c\u7684\u50f9\u683c\uff0c\u6700\u6642\u5c1a\u512a\u8cea\u7684\u7522\u54c1\u300d\u627f\u8afe\u4e2d\u5fc5\u9808\u9762\u5c0d\u7684\u74b0\u5883\u6311\u6230\uff1a\u50cf\u662f2013\u5e74\u767c\u751f\u7684\u5b5f\u52a0\u62c9Rana Plaza\u5927\u6a13\u5012\u584c\u4e8b\u4ef6\uff0c\u5f15\u767c\u4e16\u754c\u5c0d\u5b5f\u52a0\u62c9\u88fd\u8863\u5de5\u5ee0\u52de\u52d5\u74b0\u5883\u60e1\u52a3\u7684\u6279\u8a55\u8207\u8a0e\u8ad6\uff0c\u5305\u542bH&M\u5728\u5167\u7684\u773e\u591a\u6642\u5c1a\u54c1\u724c\uff0c\u6b63\u662f\u5b5f\u52a0\u62c9\u88fd\u8863\u5de5\u5ee0\u7684\u4e3b\u8981\u96c7\u4e3b\u4e4b\u4e00\u3002<\/span><\/p>\n

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\u5176\u4e2d2013\u5e74\u958b\u59cb\u7684\u820a\u8863\u56de\u6536\u6d3b\u52d5\u81f3\u4eca\u71b1\u5ea6\u4e0d\u6e1b\uff0c\u6d88\u8cbb\u8005\u53ef\u4ee5\u7528\u4e00\u888b\u820a\u8863\u63db\u5f97H&M\u512a\u60e0\u5238\uff0c\u800cH&M\u6703\u5c07\u9019\u4e9b\u820a\u8863\u7269\u5206\u985e\uff0c\u6350\u8d08\u7d66\u9700\u8981\u7684\u55ae\u4f4d\u3001\u6216\u56de\u6536\u5e03\u6599\u6210\u70ba\u672a\u4f86\u7684\u6750\u6599\u3001\u6709\u4e9b\u5247\u80fd\u5145\u7576\u71c3\u6599\u4f7f\u7528\u3002<\/span><\/p>\n

\u9019\u9805\u6d3b\u52d5\u8b93H&M\u7684CSR\u60e0\u53ca\u6d88\u8cbb\u8005\u8eab\u4e0a\uff0c\u65e2\u8d0f\u4e86\u793e\u6703\u53e3\u7891\uff0c\u53c8\u8d0f\u4e86\u9867\u5ba2\u9752\u775e\uff0c\u54c1\u724c\u548c\u92b7\u552e\u4e00\u8209\u5169\u5f97\u3002<\/span><\/p>\n

H&M\u4e5f\u8a31\u662f\u500b\u8001\u724c\u5b50\uff0c\u4f46\u4ed6\u7684\u91ce\u5fc3\u53ca\u81bd\u91cf\u537b\u6bd4\u4f60\u60f3\u50cf\u5f97\u66f4\u5927\u4e00\u9ede\u3002\u6253\u7b97\u4eca\u5e74\u5728\u53f0\u7063\u958b\u8a2d6\u9593\u65b0\u5e97\u3001\u5728\u5168\u4e16\u754c\u958b400\u9593\u65b0\u5e97\u7684H&M\uff0c\u5feb\u901f\u5c55\u5e97\u7684\u884c\u52d5\u6b63\u53cd\u6620\u4e86\u4ed6\u5011\u7684\u65b0\u76ee\u6a19—\u6210\u70ba\u5168\u7403\u7b2c\u4e00\u7684\u6642\u5c1a\u8cfc\u7269\u5730\u3002\u300a\u7b2c\u4e00\u8ca1\u7d93\u9031\u520a\u300b\u5c31\u66fe\u5982\u6b64\u5f62\u5bb9H&M\uff1a\u300c\u60f3\u8981\u6bd4Zara\u66f4\u6642\u5c1a\uff0c\u6bd4\u512a\u8863\u5eab\u66f4\u89f8\u624b\u53ef\u53ca\uff01\u300d<\/span><\/p>\n

 <\/p>\n

H&M\u8981\u505a\u6bcf\u500b\u4eba\u90fd\u7a7f\u5f97\u8d77\u7684\u540d\u724c<\/span><\/strong><\/span><\/p>\n

H&M\u5f37\u8abf\u81ea\u5df1\u7368\u5230\u7684\u6642\u5c1a\u773c\u5149\uff0c\u4e26\u8207\u570b\u969b\u5927\u724c\u8a2d\u8a08\u5e2b\u806f\u540d\u5408\u4f5c\uff1b\u4f46\u5728\u50f9\u683c\u65b9\u9762\u537b\u5805\u6301\u58d3\u4f4e\u50f9\u683c\uff0c\u4e26\u4ee5\u884c\u92b7\u7b56\u7565\u53ca\u5404\u7a2e\u7ba1\u7406\u7b56\u7565\u63d0\u5347\u7372\u5229\u3002<\/span><\/p>\n

1.\u8207\u5927\u724c\u8a2d\u8a08\u5e2b\u5408\u4f5c\uff1a\u627e\u4f86Karl Lagerfeld\u3001Jimmy Choo\u3001Alexander Wang\u7b49\u5927\u724c\u8a2d\u8a08\u5e2b\u4f5c\u70ba\u5408\u4f5c\u5925\u4f34\uff0c\u63d0\u5347\u7522\u54c1\u7684\u6642\u5c1a\u5ea6\u3002<\/span><\/p>\n

2.\u627e\u5927\u660e\u661f\u505a\u5ee3\u544a\uff1a\u770b\u5230\u8c9d\u514b\u6f22\u3001Lady Gaga\u3001Katy Perry\u90fd\u7a7f\u8457H&M\u7684\u8863\u670d\uff0c\u8b93\u6d88\u8cbb\u8005\u4e0d\u7981\u5fc3\u52d5\uff1a\u539f\u4f86\u5927\u660e\u661f\u7a7f\u7684\uff0c\u6211\u4e5f\u8cb7\u5f97\u8d77\uff01<\/span><\/p>\n

3.\u767c\u5c55\u66f4\u591a\u7684\u7522\u54c1\u7dda\uff1a\u5c0f\u5b69\u7684\u8863\u670d\u3001\u5927\u7537\u5b69\u7684\u904b\u52d5\u88dd\u3001\u5bb6\u88e1\u7684\u5c45\u5bb6\u98fe\u54c1\u53ca\u59ca\u59ca\u59b9\u59b9\u7684\u5316\u599d\u54c1\uff0cH&M\u958b\u59cb\u751f\u7522\u66f4\u591a\u7522\u54c1\u4ee5\u63d0\u9ad8\u66f4\u591a\u6536\u76ca\u3002<\/span><\/p>\n

\uff08\u672c\u6587\u6458\u81ea\u300a30\u300b\u96dc\u8a8c2015\u5e749\u6708\u865f<\/a>\uff09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u5feb\u6642\u5c1a\u7684\u5927\u6230\u4e2d\uff0c\u4f60\u6bd4\u7684\u662f\u300c\u5feb\u300d\uff1f\u9084\u662f\u300c\u6642\u5c1a\u300d\uff1f\u6216\u662f\u5176\u4ed6\u66f4\u591a\u7b56\u7565\uff1f<\/span><\/p>\n

\u6587\u2502\u5289\u5b50\u5be7 \u5716\u7247\u63d0\u4f9b\u2502H&M<\/span><\/p>\n

<\/a><\/p>\n

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