{"id":33961,"date":"2014-07-17T10:00:33","date_gmt":"2014-07-17T02:00:33","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=33961"},"modified":"2014-07-16T15:55:23","modified_gmt":"2014-07-16T07:55:23","slug":"%e7%99%be%e5%b9%b4%e5%93%81%e7%89%8c%e7%9a%84%e9%9d%92%e6%98%a5%e7%a5%95%e8%a8%a3%e3%80%8b-%e6%90%96%e4%b8%80%e6%90%96%ef%bc%81%e8%a7%a3%e6%94%be%e4%bd%a0%e5%bf%83%e4%b8%ad%e7%9a%84007","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=33961","title":{"rendered":"\u767e\u5e74\u54c1\u724c\u7684\u9752\u6625\u7955\u8a23\u300b \u6416\u4e00\u6416\uff01\u89e3\u653e\u4f60\u5fc3\u4e2d\u7684007"},"content":{"rendered":"

\u6587\u2223\u6d2a\u5609\u84ee \u651d\u5f71\u2223\u95dc\u7acb\u8861<\/span><\/p>\n

\"3\"<\/a><\/p>\n

\u4e16\u754c\u4e0a\u8fa8\u8b58\u5ea6\u6700\u9ad8\u7684\u82f1\u6587\u55ae\u5b57\u662f\u4ec0\u9ebc\uff1f<\/span><\/span><\/p>\n

\u7b2c\u4e00\u540d\u662f\u300cOK\u300d\uff0c\u7b2c\u4e8c\u540d\u5c31\u662f\u300cCoca-Cola\u300d\u3002\u9023\u4e0d\u61c2\u82f1\u6587\u7684\u4eba\uff0c\u4e5f\u80fd\u6191\u5305\u88dd\u77e5\u9053\u773c\u524d\u7684\u7d05\u8272\u7f50\u5b50\u662f\u53ef\u53e3\u53ef\u6a02\uff0c\u300cCoca-Cola\u300d\u5df2\u8b8a\u6210\u5168\u4e16\u754c\u8fa8\u8b58\u5ea6\u6700\u9ad8\u7684\u5546\u6a19\u3002<\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u66fe\u7d93\u87ec\u806f13\u5e74\u4e16\u754c\u6700\u4f73\u54c1\u724c\u7684\u5bf6\u5ea7\uff0c\u4eca\u5e74\u5802\u5802\u9081\u5165\u7b2c129\u5e74\u767c\u5c55\u53f2\uff0c\u5f9e\u6700\u521d\u7684\u611f\u5192\u85e5\u6c34\uff0c\u8b8a\u6210\u5ee3\u53d7\u5e74\u8f15\u65cf\u7fa4\u6b61\u8fce\u7684\u78b3\u9178\u98f2\u6599\u3002\u4f46\u662f\u9019\u500b129\u5e74\u7684\u8001\u54c1\u724c\uff0c\u884c\u92b7\u4f9d\u7136\u5687\u5687\u53eb\uff0c\u4e00\u4e0b\u5b50\u8b8a\u8eab007\uff0c\u8981\u4f60\u572870\u79d2\u5167\u5b8c\u6210\u4efb\u52d9\uff0c\u5c31\u53ef\u4ee5\u5f97\u5230\u96fb\u5f71\u5957\u7968\uff1b\u5f9e\u8ca9\u8ce3\u6a5f\u8cfc\u8cb7\u4e00\u74f6\u53ef\u6a02\u6703\u767c\u751f\u4ec0\u9ebc\u610f\u5916\uff1f\u51fa\u73fe\u771f\u4eba\u7684\u624b\uff0c\u9001\u51fa\u71b1\u9a30\u9a30\u7684pizza\u6216\u4e00\u675f\u9bae\u82b1\uff0c\u88fd\u9020\u5168\u65b0\u7684\u9a5a\u559c\uff0c\u5b8c\u5168\u61c2\u5f97\u65b0\u4e16\u4ee3\u60f3\u8981\u7684\u523a\u6fc0\u9752\u6625!<\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u4e0d\u4f46\u662f\u5168\u7403\u5e74\u8f15\u4eba\u6d41\u884c\u7684\u95dc\u9375\u6307\u6a19\uff0c\u5c31\u50cf\u5927\u9ea5\u514b\u6f22\u5821\u6307\u6578\u4e00\u6a23\uff0c\u901a\u5e38\u5728\u51b0\u6dbc\u900f\u6c81\u7684\u6416\u6efe\u6a02\u822c\u6c23\u6ce1\u6c1b\u570d\u5916\uff0c\u4e5f\u6df1\u85cf\u8457\u8a31\u591a\u5404\u5730\u6b21\u6587\u5316\u7684\u5bc6\u78bc\u3002<\/span><\/p>\n

\u50cf2012\u5e74\u6fb3\u6d32\u53ef\u53e3\u53ef\u6a02\u300cShare a Coke\u300d\u7684\u5ba3\u50b3\u6d3b\u52d5\uff0c\u5728\u53ef\u6a02\u7f50\u5370\u4e0a\u6fb3\u6d32\u6700\u5e38\u898b\u7684150\u500b\u540d\u5b57\uff0c\u8b93\u6d88\u8cbb\u8005\u8cb7\u5230\u5370\u6709\u81ea\u5df1\u540d\u5b57\u7684\u53ef\u6a02\u74f6\uff0c\u5f15\u8d77\u8f5f\u52d5\u3002\u9019\u500b\u7d93\u5178\u884c\u92b7\u5230\u4e86\u5927\u9678\u8b8a\u6210\u300c\u66b1\u7a31\u74f6\u300d\uff0c\u95dc\u9375\u8a9e\u662f\u300c\u9ad8\u5bcc\u5e25\u300d\u3001\u300c\u5c0f\u6e05\u65b0\u300d\u3001\u300c\u95a8\u5bc6\u300d\uff1b\u5230\u4e86\u53f0\u7063\u7684\u300c\u95dc\u5fc3\u74f6\u300d\uff0c\u95dc\u9375\u8a9e\u5c31\u8b8a\u6210\u4e86\u300c\u8b1d\u5566\u300d\u3001\u300c\u633a\u4f60\u300d\u3001\u300c\u7518\u6eab\u300d\u7b49\u9f13\u52f5\u7528\u8a9e\u3002<\/span><\/p>\n

\u7f8e\u570b\u53ef\u53e3\u53ef\u6a02\u7e3d\u516c\u53f8\u6709\u500b\u793e\u7fa4\u76e3\u63a7\u4e2d\u5fc3\uff0c\u7a31\u505a\u300cthe hub\u300d\uff0c\u53ef\u4ee5\u76e3\u63a79\u7a2e\u8a9e\u8a00\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u5c0d\u6bcf\u4e00\u6a94\u7522\u54c1\u3001\u6d3b\u52d5\u7684\u8a0e\u8ad6\u5167\u5bb9\u3002<\/span><\/p>\n

 <\/p>\n

\u767e\u5e74\u54c1\u724c\u5c79\u7acb\u4e0d\u6416\u7684\u9752\u6625\u7955\u8a23\u7a76\u7adf\u662f\u4ec0\u9ebc\uff1f<\/span><\/span><\/p>\n

\u95dc\u4fc2?\u95dc\u5fc3?\u53f0\u7063\u5e74\u8f15\u4eba\u9078\u95dc\u5fc3<\/span><\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u5728\u5168\u7403207\u500b\u570b\u5bb6\u92b7\u552e\uff0c\u5f88\u591a\u5091\u51fa\u5275\u610f\u90fd\u53ef\u4ee5\u5728\u5730\u8f49\u5316\u61c9\u7528\u3002\u6fb3\u6d32\u53ef\u53e3\u53ef\u6a02\u57282012\u5e74\u63a8\u51fa\u300cShare a Coke\u300d\u6d3b\u52d5\u6642\uff0c\u53ef\u6a02\u7f50\u4e0a\u5370\u7684\u662f\u7576\u5730\u5e38\u898b\u540d\u5b57\uff1b\u5834\u666f\u8f49\u63db\u5230\u5927\u9678\uff0c\u7387\u5148\u63a8\u51fa\u300c\u66b1\u7a31\u74f6\u300d\uff0c\u5370\u8457\u300c\u9ad8\u5bcc\u5e25\u300d\u3001\u300c\u5c0f\u6e05\u65b0\u300d\u3001\u300c\u95a8\u5bc6\u300d\u7b49\u7db2\u8def\u7528\u8a9e\uff0c\u7528\u300c\u65cf\u7fa4\u300d\u3001\u300c\u95dc\u4fc2\u300d\u5e36\u52d5\u4e92\u8d08\u53ef\u6a02\u7684\u71b1\u6f6e\u3002<\/span><\/p>\n

\u9999\u6e2f\u5546\u53ef\u53e3\u53ef\u6a02\u53f0\u7063\u5206\u516c\u53f8\u8cc7\u6df1\u884c\u92b7\u7d93\u7406\u6797\u8302\u751f\u5fc3\u60f3\uff0c\u300c\u90a3\u53f0\u7063\u5e74\u8f15\u4eba\u559c\u6b61\u300e\u95dc\u4fc2\u300f\u9084\u662f\u300e\u95dc\u5fc3\u300f\uff1f\u300d<\/span><\/p>\n

\u7576\u6642\u627e\u4e8650\u500b\u5927\u5b78\u751f\u505a\u8abf\u67e5\uff0c\u8b93\u300c\u66b1\u7a31\u74f6\u300d\u8ddf\u300c\u95dc\u5fc3\u74f6\u300d\u5927PK\uff0c\u6c92\u60f3\u5230\u5f8c\u8005\u52dd\u51fa\uff0c\u5927\u591a\u6578\u4eba\u9078\u4e86\u300c\u95dc\u5fc3\u74f6\u300d\u3002<\/span><\/p>\n

\u6797\u8302\u751f\u89c0\u5bdf\u5230\u53f0\u7063\u4eba\u71b1\u611b\u4f7f\u7528\u8cbc\u5716\u7684\u793e\u4ea4\u7fd2\u6163\uff0c\u5176\u5be6\u96b1\u542b\u8457\u53f0\u7063\u4eba\u5bb3\u7f9e\u3001\u4e0d\u64c5\u8868\u9054\u60c5\u611f\u7684\u7279\u8cea\uff0c\u800c\u4e14\u53f0\u7063\u4eba\u8207\u4eba\u7684\u95dc\u4fc2\u6bd4\u8f03\u89aa\u8fd1\uff0c\u53c8\u5f88\u559c\u6b61\u5e6b\u52a9\u4eba\uff0c\u6240\u4ee5\u95dc\u5fc3\u74f6\u7684\u52dd\u51fa\u6709\u5176\u793e\u6703\u6587\u5316\u80cc\u666f\u3002<\/span><\/p>\n

\u6240\u4ee5\u300cShare a Coke\u300d\u6d3b\u52d5\u5230\u4e86\u53f0\u7063\uff0c\u5c07\u300c\u66b1\u7a31\u74f6\u300d\u518d\u8f49\u5316\u70ba\u300c\u95dc\u5fc3\u74f6\u300d\uff0c\u8b93\u90a3\u4e9b\u4e0d\u597d\u610f\u601d\u7576\u9762\u8aaa\u51fa\u53e3\u7684\u8a71\uff0c\u5c31\u7531\u53ef\u6a02\u5e6b\u4f60\u50b3\u9054\u3002<\/span><\/p>\n

\u751f\u65e5\u90a3\u5929\uff0c\u684c\u4e0a\u4e26\u6392\u51fa\u73fe\u5370\u8457\u300c\u958b\u5fc3\u6492\u82b1\u300d\u3001\u300c\u751f\u65e5\u5feb\u6a02\u300d\u7684\u53ef\u6a02\u74f6\uff0c\u662f\u540c\u4e8b\u96c6\u8cc7\u9001\u7d66\u4f60\u7684\u751f\u65e5\u79ae\u7269\uff1b\u8003\u8a66\u6642\u9001\u7d66\u540c\u5b78\u300c\u885d\u554a\u300d\u7684\u53ef\u6a02\u74f6\uff0c\u4e92\u76f8\u6253\u6c23\u3002\u5f9e\u6c92\u60f3\u904e\uff0c\u53ef\u6a02\u74f6\u4e5f\u53ef\u4ee5\u8b8a\u6210\u4eba\u969b\u6e9d\u901a\u7684\u4ecb\u9762\u3002\u9019\u662f\u53f0\u7063\u53ef\u53e3\u53ef\u6a02\u63a8\u51fa\u7684\u300c\u95dc\u5fc3\u74f6\u300d\uff0c\u5370\u6709\u300c\u8b1d\u5566\u300d\u3001\u300c\u633a\u4f60\u300d\u3001\u300c\u7518\u6eab\u300d\u3001\u300c\u5c31\u91ac\u4e00\u8d77\u300d\u3001\u300c\u62cd\u62cd\u300d\u3001\u300c\u63ea\u7518\u5fc3\u300d\u7b49\u9f13\u52f5\u7528\u8a9e\u3002<\/span><\/p>\n

 <\/p>\n

\u5225\u5c0f\u770b\u5c11\u5c11\u5e7e\u500b\u5b57\uff0c\u4f46\u537b\u662f\u884c\u92b7\u4e0a\u7121\u9650\u9023\u7d50\u7684\u5229\u5668\u3002<\/span><\/span><\/p>\n

\u5728\u4eba\u4f86\u4eba\u5f80\u71b1\u9b27\u7684\u53f0\u5317\u6771\u5340\u767e\u8ca8\u516c\u53f8\u524d\uff0c\u51fa\u73fe\u4e00\u53f0\u6709\u8da3\u7684\u8ca9\u8ce3\u6a5f\uff0c\u540d\u7a31\u662f\u300cK \u6b4c\u5feb\u6a02SONG\u300d\u8ca9\u8ce3\u6a5f\uff0c\u7ad9\u5728\u8ca9\u8ce3\u6a5f\u524d\u53ef\u4ee5\u9ede\u6b4c\uff0c\u5531\u5b8c\u5c31\u6389\u51fa\u5c0d\u61c9\u7684\u5e74\u4efd\u74f6\uff0c\u6d88\u8cbb\u8005\u9084\u53ef\u4ee5\u9078\u64c7\u8981\u5206\u4eab\u7d66\u53e6\u4e00\u500b\u4eba\uff0c\u5c31\u6703\u6389\u51fa2 \u74f6\u53ef\u6a02\u3002<\/span><\/p>\n

\u9019\u53f0\u8ca9\u8ce3\u6a5f\u662f\u56e0\u61c9\u53f0\u7063\u5728\u4eca\u5e74\u63a8\u51fa\u300c\u5e74\u4efd\u74f6\u300d\u6240\u8a2d\u8a08\u7684\uff0c\u7d50\u5408\u6d41\u884c\u97f3\u6a02\uff0c\u74f6\u8eab\u5370\u6709QRcode\uff0c\u6383\u63cf\u5f8c\u5c31\u53ef\u4ee5\u807d\u5230\u5c6c\u65bc\u90a3\u500b\u5e74\u4ee3\u6d41\u884c\u76845 \u9996\u6b4c\u3002<\/span><\/p>\n

\u53f0\u7063\u662f\u83ef\u8a9e\u6d41\u884c\u7684\u91cd\u5fc3\uff0c\u50cf\u662f2003 \u5e74\u7684\u4ee3\u8868\u6b4c\u66f2\u662f\u3008Super Star\u3009\uff0c2007 \u5e74\u7684\u4ee3\u8868\u6b4c\u66f2\u662f\u3008\u725b\u4ed4\u5f88\u5fd9\u3009\uff0c\u900f\u904e\u540c\u4e00\u9996\u6b4c\uff0c\u559a\u8d77\u6d88\u8cbb\u8005\u500b\u4eba\u7684\u5c08\u5c6c\u56de\u61b6\u3002\u300c\u8b93\u6d88\u8cbb\u8005\u6709\u8a8d\u540c\u611f\uff0c\u97f3\u6a02\u8ddf\u5e74\u4efd\u7684\u9023\u7d50\uff0c\u53ef\u4ee5\u559a\u8d77\u56de\u61b6\uff0c\u5f88\u8cbc\u8fd1\u6d88\u8cbb\u8005\uff0c\u300d\u6797\u8302\u751f\u8aaa\u3002<\/span><\/p>\n

\u9019\u500b\u5e74\u4efd\u74f6\u6d3b\u52d5\uff0c\u7cbe\u5fc3\u6e96\u5099\u4e86\u8de8\u8db348 \u5e74\u7684\u7248\u672c\uff0c\u53ef\u4ee5\u60f3\u898b\u9019\u500b\u6a6b\u8de8\u8fd1\u534a\u4e16\u7d00\u7684240 \u9996\u6b4c\uff0c\u591a\u9ebc\u5177\u4ee3\u8868\u6027\u3002\u4f46\u662f\u600e\u9ebc\u8b93\u8001\u4e2d\u9752\u5404\u5e74\u9f61\u7684\u6d88\u8cbb\u8005\u90fd\u807d\u5f97\u5230\uff1f<\/span><\/p>\n

\u6d88\u8cbb\u65cf\u7fa4\u6709\u8001\u6709\u5c11\uff0c\u5373\u4f7f\u767b\u53f0\u9ad8\u547c\uff0c\u50b3\u64ad\u901f\u5ea6\u9084\u662f\u592a\u6162\uff0c\u6700\u5feb\u7684\u65b9\u5f0f\u662f\u8b93\u6bcf\u500b\u5e74\u9f61\u5c64\u7684\u610f\u898b\u9818\u8896\u81ea\u884c\u5206\u4eab\uff0c\u9054\u5230\u5206\u773e\u50b3\u64ad\u7684\u6548\u679c\u3002<\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u9078\u51fa200 \u591a\u4f4d\u540d\u4eba\uff0c\u6a6b\u8de8\u5404\u9818\u57df\u8207\u5e74\u9f61\u5c64\uff0c\u5c07\u5e74\u4efd\u74f6\u505a\u6210\u7279\u6b8a\u5305\u88dd\uff0c\u9644\u4e0a\u5c0f\u5361\u7247\uff0c\u5beb\u4e0b\u540d\u4eba\u8ddf\u9019\u500b\u5e74\u4efd\u7684\u95dc\u4fc2\u3002\u300c\u5c0d\u65b9\u6536\u5230\u5f8c\uff0c\u6703\u89ba\u5f97\u9019\u500b\u5e74\u4efd\u74f6\u662f\u70ba\u4ed6\u8a2d\u8a08\u7684\uff0c\u5f15\u767c\u5206\u4eab\u5ff5\u982d\u3002\u300d\u50cf\u662f\u5973\u5152\u51fa\u751f\u7684\u90a3\u4e00\u5e74\u3001\u5750\u4e0a\u4e3b\u64ad\u53f0\u7684\u90a3\u4e00\u5e74??\uff0c\u6bcf\u500b\u4eba\u751f\u547d\u4e2d\u90fd\u6709\u503c\u5f97\u8a18\u61b6\u7684\u90a3\u4e00\u5e74\uff0c\u6797\u8302\u751f\u8aaa\uff0c\u6700\u597d\u7684\u884c\u92b7\u5c31\u662f\u60c5\u611f\u9023\u7d50\uff0c\u90a3\u662f\u6bcf\u500b\u4eba\u7368\u4e00\u7121\u4e8c\u7684\u884c\u92b7\u8a18\u61b6\uff0c\u4e5f\u6703\u53cd\u6620\u51fa\u54c1\u724c\u7684\u60c5\u611f\u50f9\u503c\u3002<\/span><\/p>\n

 <\/p>\n

\u793e\u7fa4\u300cthe hub\u300d\u76e3\u63a79 \u7a2e\u884c\u92b7\u8a9e\u8a00<\/span><\/span><\/p>\n

\u6bcf\u500b\u54c1\u724c\u90fd\u5728\u7d93\u71df\u7c89\u7d72\u5c08\u9801\uff0c\u7121\u975e\u662f\u60f3\u8ddf\u4e0a\u793e\u7fa4\u6d6a\u6f6e\uff0c\u4f46\u7d93\u71df\u7c89\u7d72\u9801\u7684KPI\uff0c\u82e5\u53ea\u770b\u91cd\u6309\u8b9a\u6578\u3001\u7559\u8a00\u6578\uff0c\u7d55\u5c0d\u6703\u932f\u5931\u7c89\u7d72\u771f\u6b63\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\u3002\u53ef\u53e3\u53ef\u6a02\u5f97\u4ee5\u4fdd\u6301\u767e\u5e74\u5076\u50cf\u7684\u5730\u4f4d\uff0c\u81f4\u52dd\u95dc\u9375\u5c31\u662f\u5584\u7528Social listening \u5de5\u5177\uff0c\u6d1e\u6089\u6d88\u8cbb\u8005\u597d\u611f\u5ea6\uff0c\u96a8\u6642\u638c\u63e1\u884c\u92b7\u8da8\u52e2\u3002<\/span><\/p>\n

\u7f8e\u570b\u53ef\u53e3\u53ef\u6a02\u7e3d\u516c\u53f8\u6709\u500b\u793e\u7fa4\u76e3\u63a7\u4e2d\u5fc3\uff0c\u7a31\u505a\u300cthe hub\u300d\uff0c\u53ef\u4ee5\u76e3\u63a79\u7a2e\u8a9e\u8a00\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u76e3\u63a7\u300c\u5e74\u4efd\u74f6\u300d\u3001\u300c\u95dc\u5fc3\u74f6\u300d\u3001\u300cK\u6b4c\u5feb\u6a02SONG\u300d\u7b49\u5b57\uff0c\u5c31\u53ef\u4ee5\u77e5\u9053\u6d88\u8cbb\u8005\u5c0d\u9019\u4e9b\u7522\u54c1\u8207\u6d3b\u52d5\u7684\u8a0e\u8ad6\u5167\u5bb9\u3002<\/span><\/p>\n

\u56de\u5230\u54c1\u724c\u5316\uff08branding\uff09\u7684\u539f\u9ede\uff0c\u884c\u92b7\u662f\u70ba\u4e86\u642d\u8d77\u7522\u54c1\u8ddf\u6d88\u8cbb\u8005\u6e9d\u901a\u7684\u6a4b\u6a11\uff0c\u300c\u6211\u5011\u8981\u4e86\u89e3\u6d88\u8cbb\u8005\uff0c\u6703\u8acb\u5ee3\u544a\u516c\u53f8\u505a\u6d88\u8cbb\u8005\u8abf\u67e5\uff0c\u770b\u8da8\u52e2\u5831\u5c0e\uff0c\u4e5f\u6709Social listening\u5de5\u5177\uff0c\u4e86\u89e3\u76ee\u6a19\u65cf\u7fa4\u7684\u60f3\u6cd5\u662f\u4ec0\u9ebc\u3002\u300d<\/span><\/p>\n

\u50cf\u662f\u5e74\u4efd\u74f6\u6d3b\u52d5\uff0c\u900f\u904e\u7c89\u7d72\u5c08\u9801\u8a62\u554f\u4f7f\u7528\u8005\u300c\u4f60\u6700\u559c\u6b61\u54ea\u500b\u5e74\u4efd\uff1f\u300d\u6d88\u8cbb\u8005\u56de\u8986\uff0c\u300c\u6211\u6700\u559c\u6b611970\u5e74\uff0c\u90a3\u662f\u6211\u51fa\u751f\u90a3\u5e74\u300d\u3001\u300c\u662f\u6211\u5927\u5b78\u7562\u696d\u76842005\u5e74\u300d\u3002\u6d88\u8cbb\u8005\u8ddf\u5e74\u4efd\u7684\u95dc\u4fc2\u4ea4\u7e54\u6210\u4e00\u500b\u500b\u6545\u4e8b\uff0c\u800c\u4e14\u662f\u81ea\u9858\u6027\u7684\u5206\u4eab\u3001\u64f4\u6563\u3002<\/span><\/p>\n

Social listening\u662f\u4f01\u696d\u76e3\u63a7\u7279\u5b9a\u95dc\u9375\u5b57\uff0c\u50cf\u662f\u54c1\u724c\u3001\u6d3b\u52d5\u3001\u7522\u54c1\u5b57\uff0c\u627e\u51fa\u5b83\u5011\u5728\u793e\u7fa4\u4e2d\u88ab\u8a0e\u8ad6\u7684\u60c5\u6cc1\uff0c\u53ef\u4ee5\u7528\u4f86\u5206\u6790\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u610f\u898b\uff0c\u4ee5\u53ca\u54c1\u724c\u8a8d\u77e5\u3001\u5370\u8c61\u7b49\u3002<\/span><\/p>\n

 <\/p>\n

\u5206\u773e\u6e9d\u901a\uff0c\u7cbe\u6e96\u9032\u5165Young \u4e16\u4ee3\u7684\u5fc3<\/span><\/span><\/p>\n

\u5225\u4ee5\u70ba\u5e74\u8f15\u4eba\u90fd\u4e00\u6a23\uff0c\u300c24\u6b72\u4ee5\u4e0b\u7684\u65cf\u7fa4\uff0c\u8ddf30\u6b72\u4ee5\u4e0a\u7684\u65cf\u7fa4\u5f88\u4e0d\u4e00\u6a23\uff0c\u300d\u6797\u8302\u751f\u89c0\u5bdf\u3002<\/span><\/p>\n

\u4ee5\u5e74\u4efd\u74f6\u70ba\u4f8b\uff0c\u904b\u7528\u96fb\u8996\u5ee3\u544a\u505a\u5206\u773e\u6e9d\u901a\uff0c\u7b2c\u4e00\u6ce2\u662f1991-2014\u5e74\u7684\u7248\u672c\uff0c\u80cc\u666f\u662f\u5b78\u751f\u6642\u4ee3\uff0c\u4e00\u7fa4\u5b85\u7537\u805a\u5728\u4e00\u8d77\u5927\u5408\u5531\u7684\u6b4c\uff0c\u6216\u662f\u5728\u570b\u4e2d\u8ddf\u5b78\u9577\u544a\u767d\u7684\u6b4c\uff1b\u5169\u500b\u6708\u5f8c\uff0c\u518d\u63a8\u51fa1968-1990\u5e74\u7248\u672c\uff0c\u5448\u73fe\u5c0f\u5b69\u5728\u7562\u696d\u5178\u79ae\u4e0a\u8868\u6f14\u7684\u6b4c\uff0c\u7238\u7238\u8ddf\u5152\u5b50\u5171\u540c\u5206\u4eab\u7684\u6b4c\u3002\u7528\u5e74\u8f15\u8207\u5bb6\u5ead\u6240\u4ee3\u8868\u7684\u5e74\u9f61\u610f\u8c61\uff0c\u4e32\u806f\u97f3\u6a02\u8207\u7522\u54c1\uff0c\u9054\u5230\u5206\u773e\u6e9d\u901a\u7684\u76ee\u7684\u3002<\/span><\/p>\n

\u53f0\u7063\u53ef\u53e3\u53ef\u6a02\u5f9e2012\u5e74\u958b\u59cb\u7d93\u71df\u7c89\u7d72\u5c08\u9801\uff0c\u7c89\u7d72\u6578\u5df2\u905430\u842c\u4eba\uff0c\u76ee\u524d\u53ef\u6a02\u4ecd\u4ee525-35\u6b72\u70ba\u6700\u5927\u6d88\u8cbb\u65cf\u7fa4\u3002\u6797\u8302\u751f\u89c0\u5bdf\uff0c30\u6b72\u4ee5\u4e0a\u4f7f\u7528\u8005\u7fd2\u6163\u89c0\u770b\u3001\u8f49\u8cbc\uff0c\u5e74\u8f15\u65cf\u7fa4\u559c\u6b61\u4e92\u52d5\u3001\u7559\u8a00\uff0c\u56e0\u6b64\u8981\u5275\u9020\u5e74\u8f15\u65cf\u7fa4\u53c3\u8207\u7684\u7a7a\u9593\u3002<\/span><\/p>\n

\u63a5\u4e0b\u4f86\uff0c\u6797\u8302\u751f\u8aaa\uff0c24\u6b72\u4ee5\u4e0b\u7684\u5e74\u8f15\u4eba\uff0c\u662f\u53ef\u53e3\u53ef\u6a02\u7784\u6e96\u7684\u76ee\u6a19\u65b0\u6e9d\u901a\u65cf\u7fa4\u3002\u300c\u884c\u92b7\u5fc5\u9808\u89c0\u5bdf\u73fe\u5728\u5e74\u8f15\u4eba\u559c\u6b61\u4ec0\u9ebc\uff0c\u53ca\u65e9\u9032\u5165\u5e74\u8f15\u4eba\u7684\u5e02\u5834\uff0c\u6108\u65e9\u8a8d\u8b58\u4f60\u7684\u54c1\u724c\uff0c\u6574\u500blife time value\u66f4\u9ad8\u3002\u300d\u54c1\u724c\u624e\u6839\u7684\u6642\u9593\u6108\u65e9\uff0c\u5c0d\u65bc\u54c1\u724c\u6d88\u8cbb\u7684\u9031\u671f\u5c31\u66f4\u9577\u3002<\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u64c1\u6709\u570b\u969b\u5316\u7684\u54c1\u724c\u652f\u63f4\u3001\u5728\u5730\u5316\u9748\u6d3b\u61c9\u7528\u7684\u6b0a\u9650\uff0c\u300c\u9019\u5c31\u662f\u9019\u500b\u724c\u5b50\u8ff7\u4eba\u7684\u5730\u65b9\uff0c\u6709\u4e00\u500b\u5927concept\uff0c\u8b8a\u6210icon of happiness\uff08\u5feb\u6a02\u7684\u8c61\u5fb5\uff09\u3002\u5c0d\u65bc\u5feb\u6a02\uff0c\u6bcf\u500b\u570b\u5bb6\u3001\u6bcf\u500b\u4eba\u90fd\u6709\u5404\u81ea\u7684\u89e3\u8b80\u3002\u600e\u9ebc\u6a23\u624d\u53ef\u4ee5\u611f\u5230\u5feb\u6a02\uff0c\u90fd\u662f\u56de\u6b78\u5230\u4ee5\u4eba\u70ba\u672c\u7684\u601d\u7dad\u3002\u300d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u6587\u2223\u6d2a\u5609\u84ee \u651d\u5f71\u2223\u95dc\u7acb\u8861<\/span><\/p>\n

<\/a><\/p>\n

\u4e16\u754c\u4e0a\u8fa8\u8b58\u5ea6\u6700\u9ad8\u7684\u82f1\u6587\u55ae\u5b57\u662f\u4ec0\u9ebc\uff1f<\/span><\/span><\/p>\n

\u7b2c\u4e00\u540d\u662f\u300cOK\u300d\uff0c\u7b2c\u4e8c\u540d\u5c31\u662f\u300cCoca-Cola\u300d\u3002\u9023\u4e0d\u61c2\u82f1\u6587\u7684\u4eba\uff0c\u4e5f\u80fd\u6191\u5305\u88dd\u77e5\u9053\u773c\u524d\u7684\u7d05\u8272\u7f50\u5b50\u662f\u53ef\u53e3\u53ef\u6a02\uff0c\u300cCoca-Cola\u300d\u5df2\u8b8a\u6210\u5168\u4e16\u754c\u8fa8\u8b58\u5ea6\u6700\u9ad8\u7684\u5546\u6a19\u3002<\/span><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u66fe\u7d93\u87ec\u806f13\u5e74\u4e16\u754c\u6700\u4f73\u54c1\u724c\u7684\u5bf6\u5ea7\uff0c\u4eca\u5e74\u5802\u5802\u9081\u5165\u7b2c1 \u2026\u7e7c\u7e8c\u95b1\u8b80<\/a><\/span><\/span><\/p>\n

<\/div>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[939,2097,8],"tags":[10144,10147,10145,10146],"_links":{"self":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/33961"}],"collection":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33961"}],"version-history":[{"count":0,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=\/wp\/v2\/posts\/33961\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.url.com.tw\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}