{"id":32069,"date":"2013-12-25T09:02:20","date_gmt":"2013-12-25T01:02:20","guid":{"rendered":"http:\/\/www.url.com.tw\/blog\/?p=32069"},"modified":"2013-12-13T16:13:26","modified_gmt":"2013-12-13T08:13:26","slug":"%e4%bf%a1%e7%94%a8%e5%8d%a1%e5%a4%a7%e8%aa%bf%e6%9f%a5","status":"publish","type":"post","link":"https:\/\/www.url.com.tw\/blog\/?p=32069","title":{"rendered":"\u4fe1\u7528\u5361\u5927\u8abf\u67e5"},"content":{"rendered":"<p><span style=\"font-size:16px;\"><span style=\"color:#000000;\"><strong>\u6700\u4f73\u4fe1\u7528\u5361\uff1a \u4e2d\u4fe1\u3001\u82b1\u65d7\u3001\u570b\u6cf0\u4e16\u83ef<\/strong><\/span><\/span><\/p>\n<p>\u4e00\u5f35\u5c0f\u5c0f\u7684\u4fe1\u7528\u5361\uff0c\u5df2\u7d93\u8207\u570b\u4eba\u7684\u6d88\u8cbb\u751f\u6d3b\u5bc6\u4e0d\u53ef\u5206\uff0c\u5237\u5361\u91d1\u984d\u8207\u767c\u5361\u91cf\u6301\u7e8c\u6500\u5347\uff0c\u300a\u9060\u898b\u300b\u9023\u7e8c\u5169\u5e74\u9032\u884c\u5168\u570b\u4fe1\u7528\u5361\u5927\u8abf\u67e5\uff0c\u770b\u770b\u54ea\u5bb6\u767c\u5361\u6a5f\u69cb\u662f2013\u5e74\u6700\u5927\u8d0f\u5bb6\uff1f<br \/>\n\t<a href=\"http:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2013\/12\/03.jpg\" ><img loading=\"lazy\" alt=\"03\" class=\"alignnone size-full wp-image-32070\" height=\"375\" src=\"https:\/\/www.url.com.tw\/blog\/wp-content\/uploads\/2013\/12\/03.jpg\" width=\"500\" \/><\/a><br \/>\n\t<span style=\"line-height: 1.6em;\">\u4fe1\u7528\u5361\u5df2\u662f\u73fe\u4ee3\u4eba\u6700\u65b9\u4fbf\u7684\u652f\u4ed8\u5de5\u5177\u4e4b\u4e00\u3002\u6839\u64da\u91d1\u7ba1\u6703\u6700\u65b0\u8cc7\u6599\u986f\u793a\uff0c2012\u5e74\u4fe1\u7528\u5361\u5237\u5361\u91d1\u984d\u70ba1.76\u5146\u5143\uff0c\u8f03\u524d\u5e74\u6210\u95776.5\uff05\uff0c2013\u5e741\u81f39\u6708\u5e95\u4e5f\u6bd42012\u5e74\u540c\u671f\u589e\u95777.63\uff05\uff0c\u9810\u4f30\u5168\u5e74\u5237\u5361\u91d1\u984d\u5c07\u7a81\u78341.8\u5146\uff0c\u751a\u81f3\u9054\u52301.9\u5146\u5143\uff0c\u5275\u4e0b\u65b0\u9ad8\u3002<\/span><\/p>\n<p>\u800c\u4e142013\u5e741\u81f39\u6708\u7684\u4fe1\u7528\u5361\u6d41\u901a\u5361\u91cf\u5df2\u589e\u81f33575\u842c\u9918\u5f35\uff0c\u70ba\u5168\u570b\u7e3d\u4eba\u53e3\u76841.55\u500d\u3002\u96d6\u7136\u4fe1\u7528\u5361\u666e\u53ca\u5230\u5e74\u6eff20\u6b72\u6c11\u773e\u4eba\u624b\u591a\u5f35\u7684\u5730\u6b65\uff0cVISA\u53f0\u7063\u5206\u516c\u53f8\u7e3d\u7d93\u7406\u9ebb\u5c11\u83ef\u4ecd\u770b\u597d\u6210\u9577\u6f5b\u529b\u3002<\/p>\n<p>\u4ed6\u6307\u51fa\uff0c\u6839\u64da2011\u5e7412\u6708\u6b50\u777f\u5e02\u8abf\u516c\u53f8\uff08Euromonitor Merchant Segment\uff09\u7814\u7a76\uff0c\u53f0\u7063\u96fb\u5b50\u652f\u4ed8\u5360\u500b\u4eba\u6d88\u8cbb\u652f\u51fa\u6bd4\u4f8b\u50c525.3\uff05\uff0c\u9060\u4f4e\u65bc\u9999\u6e2f\uff0864.2\uff05\uff09\u8207\u4e2d\u570b\u5927\u9678\uff0850.3\uff05\uff09\uff0c\u610f\u5473\u53f0\u7063\u7684\u4fe1\u7528\u5361\u9084\u6709\u6210\u9577\u7a7a\u9593\u3002<\/p>\n<p>\u300a\u9060\u898b\u96dc\u8a8c\u300b\u7e7c2012\u5e74\u7387\u570b\u5167\u5a92\u9ad4\u4e4b\u5148\uff0c\u63a8\u51fa\u7b2c\u4e00\u4efd\u4fe1\u7528\u5361\u8abf\u67e5\u5f8c\uff0c2013\u5e74\u518d\u9032\u884c\u7b2c\u4e8c\u6b21\u8abf\u67e5\u3002\u672c\u6b21\u6392\u540d\u5171\u8a08\u6709\u767c\u5361\u6a5f\u69cb\u7684\u5f62\u8c61\u3001\u89aa\u53cb\u63a8\u85a6\u3001\u6700\u5e38\u4f7f\u7528\u3001\u5ba2\u670d\u4e2d\u5fc3\u670d\u52d9\u54c1\u8cea\u6700\u597d\u3001\u9910\u98f2\u6d88\u8cbb\u6700\u597d\u7528\u3001\u8cfc\u7269\u6700\u597d\u7528\u3001\u4ea4\u901a\u65c5\u904a\u6700\u597d\u7528\u3001\u4f11\u9592\u5a1b\u6a02\u6700\u597d\u7528\u516b\u9805\u3002<\/p>\n<p>\u6839\u64da\u6700\u65b0\u8abf\u67e5\uff0c2013\u5e74\u82072012\u5e74\u7684\u524d\u516d\u5927\u9280\u884c\u90fd\u4e00\u6a23\uff0c\u53ea\u6709\u4e9b\u5fae\u540d\u6b21\u5dee\u7570\uff0c\u516b\u9805\u8abf\u67e5\u524d\u516d\u4f4d\u90fd\u88ab\u4e2d\u570b\u4fe1\u8a17\u5546\u9280\u3001\u82b1\u65d7\u3001\u570b\u6cf0\u4e16\u83ef\u3001\u53f0\u65b0\u3001\u7389\u5c71\u3001\u53f0\u5317\u5bcc\u90a6\u5305\u8fa6\u3002<\/p>\n<p>\u5168\u570b\u552f\u4e00\u7684\u4fe1\u7528\u5361\u7db2\u7ad9&mdash;&mdash;\u5361\u512a\u65b0\u805e\u7db2\u7e3d\u7de8\u8f2f\u5468\u6e58\u53f0\u5206\u6790\uff0c\u4fe1\u7528\u5361\u300c\u5927\u8005\u6046\u5927\u300d\u7684\u8da8\u52e2\u5df2\u78ba\u7acb\uff0c\u767c\u5361\u91cf\u5927\uff0c\u8cc7\u6e90\u5c31\u591a\uff0c\u5ee3\u544a\u9810\u7b97\u4e5f\u9ad8\uff0c\u5c31\u80fd\u7d66\u6d88\u8cbb\u8005\u66f4\u597d\u7684\u512a\u60e0\u8207\u670d\u52d9\uff0c\u81ea\u7136\u80fd\u63d0\u5347\u9280\u884c\u7684\u5f62\u8c61\u8207\u6301\u5361\u8005\u7684\u4f7f\u7528\u610f\u9858\u3002<\/p>\n<p>\u7e3d\u8a08\u516b\u9805\u6392\u540d\u4e2d\uff0c\u5448\u73fe\u4e8c\u7d44\u4eba\u99ac\u5edd\u6bba\u5c40\u9762\u3002\u4e2d\u570b\u4fe1\u8a17\u8207\u82b1\u65d7\u9280\u884c\u5404\u8d0f\u5f97\u56db\u500b\u55ae\u9805\u51a0\u8ecd\uff1b\u570b\u6cf0\u4e16\u83ef\u3001\u7389\u5c71\u9280\u884c\u5247\u5728\u4e09\u3001\u56db\u540d\u9593\u62c9\u92f8\uff0c\u5728\u516b\u9805\u6307\u6a19\u4e2d\uff0c\u7389\u5c71\u7565\u52dd\u4e00\u7c4c\uff0c\u6436\u4e0b\u4e00\u500b\u7b2c\u4e8c\uff0c\u4e09\u500b\u7b2c\u4e09\u540d\uff0c\u570b\u6cf0\u4e16\u83ef\u6436\u4e0b\u56db\u500b\u7b2c\u4e09\u3002<\/p>\n<p><span style=\"color:#0000CD;\"><strong>\u54ea\u4e9b\u767c\u5361\u6a5f\u69cb\u6700\u53d7\u9752\u775e\uff1f<\/strong><\/span><br \/>\n\t<span style=\"color:#FF0000;\"><strong><span style=\"line-height: 1.6em;\">\u4e2d\u4fe1\u5f62\u8c61\u6700\u512a 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style=\"color:#FF0000;\"><strong>\u8a8d\u540c\u516c\u80a1\u9280\u884c\u5f62\u8c61 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style=\"color:#FF0000;\"><strong>\u5546\u52d9\u512a\u60e0\uff1a\u4e2d\u4fe1 \u4f11\u9592\u5a1b\u6a02\uff1a\u82b1\u65d7<\/strong><\/span><\/p>\n<p>\u96a8\u8457\u570b\u4eba\u65c5\u904a\u9700\u6c42\u5927\u5e45\u63d0\u5347\uff0c\u4ee5\u53ca\u5546\u52d9\u3001\u901a\u52e4\u7b49\u9700\u6c42\uff0c\u4fe1\u7528\u5361\u4e5f\u7a4d\u6975\u63a8\u51fa\u5404\u7a2e\u512a\u60e0\u6d3b\u52d5\uff0c\u4f8b\u5982\u6a5f\u5834\u63a5\u9001\u3001\u514d\u8cbb\u505c\u8eca\u3001\u52a0\u6cb9\u964d\u50f9\u3001\u8d08\u9001\u65c5\u904a\u5e73\u5b89\u96aa\u7b49\u512a\u60e0\uff0c\u8abf\u67e5\u7d50\u679c\u4f9d\u820a\u7531\u4e2d\u4fe1\u9280\u52dd\u51fa\uff0c\u5176\u6b21\u662f\u82b1\u65d7\u3001\u7389\u5c71\u3001\u570b\u6cf0\u4e16\u83ef\u8207\u53f0\u65b0\u3002\uff08\u9801158\u88687\uff09\u5728\u4f11\u9592\u5a1b\u6a02\u65b9\u9762\uff0c\u82b1\u65d7\u518d\u5ea6\u62ff\u4e0b\u55ae\u9805\u51a0\u8ecd\uff0c\u5176\u6b21\u662f\u4e2d\u570b\u4fe1\u8a17\u3001\u570b\u6cf0\u4e16\u83ef\u3001\u7389\u5c71\u3001\u53f0\u65b0\u3002<\/p>\n<p><span style=\"color:#0000CD;\"><strong>\u6d88\u8cbb\u8005\u5237\u5361\u884c\u70ba<\/strong><\/span><br \/>\n\t<strong><span style=\"color:#FF0000;\"><span style=\"line-height: 1.6em;\">\u6708\u5237\u53611\u81f33\u6b21\u6700\u591a \u52373000\u81f31\u842c\u5143\u6bd4\u7387\u6700\u9ad8<\/span><\/span><\/strong><\/p>\n<p>\u672c\u6b21\u4e5f\u91dd\u5c0d\u5237\u5361\u884c\u70ba\u9032\u884c\u8abf\u67e5\u3002\u6301\u5361\u4eba\u5230\u5e95\u591a\u4e45\u5237\u5361\u4e00\u6b21\uff1f\u8abf\u67e5\u986f\u793a\uff0c\u904e\u53bb\u4e00\u5e74\u5e73\u5747\u6bcf\u6708\u5237\u5361\u4ee5\u4e00\u81f3\u4e09\u6b21\u6700\u591a\uff0838.8\uff05\uff09\uff0c\u518d\u4f86\u662f\u56db\u81f3\u516d\u6b21\uff0826.1\uff05\uff09\uff1b\u53e6\u5916\uff0c\u6709\u56db\u6210\u6301\u5361\u4eba\u8fd1\u4e00\u5e74\u5e73\u5747\u6bcf\u6708\u5237\u5361\u91d1\u984d\u57283000\u81f31\u842c\u5143\u9593\u3002<\/p>\n<p>\u81f3\u65bc\u904e\u53bb\u4e00\u5e74\u5e73\u5747\u6bcf\u6708\u5237\u5361\u91d1\u984d\u5360\u7e3d\u6d88\u8cbb\u6bd4\u4f8b\uff0c\u4e0d\u542b\u6c34\u96fb\u3001\u96fb\u8a71\u8cbb\u7b49\u81ea\u52d5\u8f49\u5e33\uff0c\u4ee510\uff5e29\uff05\u7684\u6bd4\u4f8b\u70ba\u6700\u9ad8\uff0834.1\uff05\uff09\uff0c\u536050\uff05\u4ee5\u4e0a\u7684\uff0c\u4e5f\u670920.8\uff05\uff0c\u986f\u898b\u6d88\u8cbb\u8005\u5c0d\u4fe1\u7528\u5361\u7684\u4f9d\u8cf4\u65e5\u6df1\u3002<\/p>\n<p><span style=\"line-height: 1.6em;\">\u9762\u5c0d\u7433\u746f\u6eff\u76ee\u7684\u512a\u60e0\uff0c\u4ec0\u9ebc\u624d\u662f\u8fa6\u5361\u4eba\u6700\u512a\u5148\u7684\u8003\u91cf\uff1f\u8abf\u67e5\u986f\u793a\uff0c\u73fe\u91d1\u56de\u994b\u6700\u9ad8\u70ba43.2\uff05\uff0c\u518d\u4f86\u662f\u52a0\u6cb9\u3001\u505c\u8eca\u512a\u60e0\uff0840.7\uff05\uff09\uff0c\u4ee5\u53ca\u65c5\u884c\u3001\u4ea4\u901a\u3001\u4f4f\u5bbf\u3001\u8cfc\u7269\u512a\u60e0\uff0834.9\uff05\uff09\uff0c\u8fa6\u5361\u4eba\u4e5f\u6703\u8003\u616e\u5e74\u8cbb\u6e1b\u514d\u3001\u8fa6\u5361\u8d08\u54c1\u3001\u4ee3\u7e73\u6c34\u96fb\u3001\u516c\u76ca\u5408\u4f5c\u7b49\u56e0\u7d20\u3002\u53ef\u898b\u5728\u60b6\u7d93\u6fdf\u6642\u4ee3\uff0c\u80fd\u7701\u8377\u5305\u624d\u5be6\u5728\uff0c\u6240\u4ee5\u73fe\u91d1\u56de\u994b\u3001\u52a0\u6cb9\u6298\u6263\u3001\u514d\u8cbb\u505c\u8eca\u3001\u7d05\u5229\u7a4d\u9ede\u56de\u994b\u3001\u9910\u5ef3\u767e\u8ca8\u6298\u6263\u512a\u60e0\u6210\u70ba\u6d88\u8cbb\u8005\u7684\u512a\u5148\u8003\u91cf\u3002<\/span><\/p>\n<p><span style=\"line-height: 1.6em;\">\u800c\u6301\u5361\u4eba\u5c0d\u767c\u5361\u6a5f\u69cb\u5ba2\u670d\u4e2d\u5fc3\u7684\u670d\u52d9\u611f\u5230\u6eff\u610f\u7684\u539f\u56e0\uff0c\u6bd4\u4f8b\u6700\u9ad8\u7684\u7adf\u7136\u662f\u614b\u5ea6\u89aa\u5207\u3001\u8aaa\u660e\u6e05\u695a\uff0855.2\uff05\uff09\uff0c\u5176\u6b21\u662f\u56de\u8986\u8655\u7406\u554f\u984c\u901f\u5ea6\u5feb\uff0845.7\uff05\uff09\uff0c\u9084\u6709\u96fb\u8a71\u7b49\u5f85\u6642\u9593\u77ed\uff0810.9\uff05\uff09\u3002\u986f\u898b\u5ba2\u670d\u4eba\u54e1\u53ea\u8981\u4f5c\u597d\u57fa\u672c\u529f\uff0c\u5c31\u80fd\u8d0f\u5f97\u8a8d\u540c\u3002<\/span><\/p>\n<p><span style=\"line-height: 1.6em;\">\u5f9e\u5404\u7a2e\u6307\u6a19\u770b\u4f86\uff0c\u77ed\u671f\u5167\u53f0\u7063\u4ecd\u96e3\u64fa\u812b\u60b6\u7d93\u6fdf\uff0c\u6d88\u8cbb\u8005\u6703\u66f4\u5728\u610f\u5be6\u8cea\u56de\u994b\uff0c\u767c\u5361\u9280\u884c\u60f3\u6301\u7e8c\u9818\u5148\uff0c\u5c31\u5f97\u63a8\u51fa\u66f4\u512a\u8cea\u7684\u670d\u52d9\uff0c\u624d\u80fd\u5275\u9020\u8207\u6d88\u8cbb\u8005\u96d9\u8d0f\u7684\u5c40\u9762\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 13px;\">\u6587\u2215\u5f6d\u674f\u73e0 &nbsp;<span style=\"line-height: 1.6em;\">\u8abf\u67e5\u2215\u9060\u898b\u6c11\u8abf\u4e2d\u5fc3<\/span><br \/>\n\t<span style=\"margin: 0px; padding: 0px; border: 0px; font-size: 13px; font-family: Arial; vertical-align: baseline; line-height: 19.5px;\">\u3010\u672c\u6587\u6458\u81ea\u9060\u898b\u96dc\u8a8c12\u6708\u865f\uff1b\u66f4\u591a\u6587\u7ae0\u8acb\u4e0a<\/span><a href=\"http:\/\/www.gvm.com.tw\/\"  style=\"margin: 0px; padding: 0px; border: 0px; font-size: 13px; font-family: Arial; vertical-align: baseline; color: rgb(85, 85, 85); line-height: 19.5px;\" target=\"_blank\">\u9060\u898b\u96dc\u8a8c\u7db2<\/a><span style=\"margin: 0px; padding: 0px; border: 0px; font-size: 13px; font-family: Arial; vertical-align: baseline; line-height: 19.5px;\">\u3011<\/span><\/p>\n<p style=\"font-size: 13px;\">&nbsp;<\/p>\n<p style=\"font-size: 13px;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-size:16px;\"><span style=\"color:#000000;\"><strong>\u6700\u4f73\u4fe1\u7528\u5361\uff1a 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